What is website traffic?

Conversion from: Graph code network

Generally, website traffic (Traffic) refers to the traffic volume of a website. It is used to describe the number of users accessing a website and the number of webpages browsed by users, common statistical indicators include the number of independent users of the website and the total number of users (including repeated visitors) page views, page views for each user, and average residence time of the user on the website. [details: What are the main statistical indicators of Website access traffic? ]. In addition, website traffic also refers to the volume of data transmitted by a website server (data traffic is often described by metrics such as the number of nodes or the number of thousands of nodes ), in network marketing, website traffic generally does not have a one-to-one relationship with the actual website data traffic.

What is website traffic analysis?

Website traffic analysis refers to [what are the main statistical indicators of website traffic when basic website traffic data is obtained ?] (Transferred from: Graph/code network), collects and analyzes the relevant data, discovers the Website access rules of users, and combines these rules with network marketing strategies, in this way, problems that may exist in current online marketing activities are discovered, and the basis for further correction or re-Formulation of online marketing strategies is provided. Of course, this definition is taken into consideration from the perspective of network marketing management. If it is for other purposes, there will be additional explanations for website traffic analysis.

What are the main statistical indicators of Website access traffic?

Website access statistical analysis is based on the basic data of website traffic. The data can be roughly divided into three types, each of which contains a number of statistical indicators.

(1) website traffic indicators

Website traffic statistical indicators are often used to evaluate website performance. The main indicators include:
· Number of independent visitors (unique visitors );
· Repeat visitors)
· Page views );
· Page views per user );
· Statistical indicators of specific files/pages, such as page display times and file downloads.

(2) user behavior indicators

User behavior indicators mainly reflect how users come to the website, how long they stay on the website, and what pages they visit. The main statistical indicators include:
· Users' stay time on the website;
· User source website (also called "guiding website ");
· Search engines and keywords used by users;
· User visits during different periods.

(3) website browsing

The following statistical indicators are available for users to browse the website:
· User's Internet access device type;
· The name and version of your browser;
· Visitor computer resolution display mode;
· The name and version of the operating system used by the user;
· Regional distribution of users.

In addition to analyzing the access status of your website, professional website access analysis should also include analysis and evaluation of competitor websites. We will release them in the future.