What is the answer to the mobile APP, virtual machine registration or similar cheat behavior?

Before we talk about how to deal with it, let's start by talking about the risk of cheating on mobile apps.

1. Channel Business brush volume, forged a large number of downloads and installed capacity, but no new user registration;

2. For the e-commerce, peer-to, takeout and other platforms, will face the retail or team brushes registration------the use of platform rules profit or monetization;

3. For UGC-based communities or other types of communities with UGC attributes, there is a risk that a large amount of advertising within the community will be used for drainage after a variety of spam registrations.

Coping with cheating is a slightly different approach to risk.

1. Cheat on Brush Volume

The core of anti-cheating lies in the existence of using the simulator to install the app, repeatedly install the app, collect data extraction related proof.

2. For e-commerce and other platform cheating

For this type of cheating, there are three ways to solve each:

A) "Technical level" detection is whether the simulator, the detection device is in the machine can be tampered with the characteristics (try to crack the device fingerprint) in the environment, to detect whether the network features in the same network environment.

b) "Business level" needs to be registered, landing, focus on the activities of the brush, based on the device fingerprint to detect the existence of similar device registration/Login multi-account type of high-frequency characteristics, to mark the account, in the subsequent key nodes to deal with the account, as far as possible to avoid and brush hands face-to-toe confrontation.

c) "Activity level" analysis of historical cheating data, optimize the activity reward. For cheating traffic, the use of congestion is not as good as the strategy, and its tough fits, rather than raise the cost of attack, reduce profits.

3. For UGC Communities

Similar to the e-commerce platform, the UGC community also requires technical and business-level testing, as well as anti-spam of text content against a large number of manual and hand brushes.

Related reading: How to tell if a registered account is a spam account, such as machine registration?

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What is the answer to the mobile APP, virtual machine registration or similar cheat behavior?