What kind of advertising should a personal website do?

Personal website | advertising

1, jump ads: This form of advertising in the integrated portal application is the most extensive, in the Internet users open the home page, while the pop-up ads like an uninvited guest, the monitor screen plug the brim, only to close the ads to continue normal browsing Web pages.

2. Floating advertising: Floating advertising is like a ghost that never disappears, when browsing the web, has been along the design of the route drift, poor design of the floating ads will distract the attention of users, affect the normal reading, and even put the ads in the account landing entrance, must click on the ads can be closed.

3. Spam ads: spam ads like a salesman who doesn't keep business etiquette. Advertisers usually use a large number of e-mail addresses (some even to the list vendor), and then send the letters to the user's mailbox with mass mail software. Think of it, the use of mass mail software in an instant can send thousands of e-mails, and given the low price of this form of advertising, more and more advertisers are happy to use this form of advertising, so the first thing netizens open the mailbox is to remove those pesky spam. As spam has flooded, the outcry over spam ads is rising.

The causes of aggressive advertising:

1, at present, the development of network commerce is actually still in the relatively elementary stage, many traditional enterprises have not very well recognized that the network is a comprehensive business platform, not the traditional business and E-commerce combined. In the past few years the concept of the network has soared wildly, to the current b,b to C and other trading platform, in fact, the exchange of information mainly, to a greater extent, the network as the four media. Therefore, network advertising is bound to follow the traditional media model, by capturing the audience's eyeballs and attention, advertising revenue as the main revenue model, although the current portal sites have developed a text messages, billing mailboxes, online games and other new revenue models, but the network advertising revenue still occupy a larger proportion of them. Because of the current network bandwidth and software technology constraints, can not achieve high intelligence, low interference in the network advertising, so, compared with the visual impact of the pop-up ads and floating advertising has become the mainstream of online advertising.

2, the use of mail advertising cost is extremely low, in addition to the beginning of the mail ads, because the ads directly targeted at netizens, did obtain a higher rate of click and response, so advertisers will mail ads Shangwei, wantonly spread.

3, compared with traditional advertising, the cost of making online advertising is relatively low, pop-up ads and floating ads with the help of Dreamwaver, Flash, Photoshop and other software and Java language can be easily realized, some mass mailing software can be free to get, And the purchase of hundreds of thousands of e-mail addresses is only dozens of yuan. Therefore, some marketing ideas wrong, not through a clear target audience analysis, not very good with the company's marketing plan to integrate advertisers abuse these forms of advertising.

The drawbacks of infringing sex advertising

The network is different from the traditional mass media, after several years of development, the browsing habits of netizens have had a great change, purposeful and professional enhancement. Close the pop-up ads, avoid floating ads, delete spam, is bound to occupy the valuable time of netizens. In fact, the home page of the ads have been increasingly low clicks, advertising effect has dropped, most users do not click on the ads directly closed, the site has no limit to plunder the attention of netizens, if the longer term will lead to the rebellious mentality of netizens. With the intensification of the network media competition, especially the emergence of professional media, it is not likely that netizens will not be faithless, turned to information more professional, and advertising interference and relatively small site.

How to solve the problem of infringing sex advertisement

1, optimize the form of advertising: to reduce Internet advertising interference and infringement of netizens. From a technical point of view, this way can be fully realized, for out of the ads, not necessarily in the opening of the home page at the same time out, in the current dial-up Internet users also accounted for half of the situation, the opening of the home page will be greatly extended. So, one of the first is to make the pop-up ads in the Internet browsing the gap between the web open. In addition, advertisers should also choose advertising should be targeted, can not blindly think that the home page of the advertising effect is good, should choose and products, advertising audiences to meet the channel to ease the competition on the home page ads fierce problem. For floating advertising, we should analyze the order of browsing habits of netizens and make sure that the drift of design is not in conflict with the navigation route.

2, respect the subjective wishes of netizens and special requirements, take the form of licensing marketing, pull-type advertising. Licensing marketing requires advertisers to solicit the consent of Internet users before they send ads. Pull-type ads require the site in color, copy, suspense and other skills, and even use game ads and powerful flash ads, to attract netizens to actively click on ads, rather than forcing netizens to accept. I hope "never lose your humour" this suggestion can let me find myself.