What should be noticed in website construction and website operation?

A web site Construction said it is not difficult to say simple is not so simple. The process of making a website from one site to the next is not easy. According to the small series of understanding, a lot of corporate website, from the completion of the construction, on ..., and then. This does not mean that many business sites just know to make a website, but do not know how to operate, resulting in a site with no site is not bad.

We all know the site before the construction of the preparation is: domain name, host, build station tools or choose to build station company (building station personnel). These 3 elements are not missing. But this is just the general direction of website Construction, many people think that doing a site only need to pay attention to these 3 things on the line. Often have this idea, do out of the website have no way to live long. Website construction is more important:

1. Overall planning and structure of the website (What do you do for a website?) ）

2. Location and direction of the website (to know clearly what your website is for?) ）

3. The development trend of the website and the target of the service (to plan how the website should be developed, do you know for whom the website is served?) ）

4. Website promotion plan and operation Management (to formulate the site of the post-promotion optimization work, co-ordination after the operation of the site)

Then do you know how to operate the site after the completion of the construction is good? Speaking of website operations, you first need to understand the content of the site operations: Content updates and maintenance, site flow optimization, data mining analysis, user research management and website marketing planning and so on. In this case, PV, IP, registered users, online users, paid users, online time, purchase frequency ' ARPU value, and so on are very important factors. Website Operation needs:

1. The operation of the website is inseparable from the development of the market, an important factor in the operation needs to be considered is what kind of people to choose as the target market.

2. According to the development stage of the website, establish the path of the website stage development, and urge the website operation to advance according to the established goal

3. Only a clear understanding of their own strengths and weaknesses in order to better adjust the development strategy! Know, clearly recognize the opponent's brand positioning, sales channels, and as far as possible to understand the financial balance of competitors.

Website operation is a learning, but also the core of the site, the light will do the site is no use, more is to know how to operate the site well. A well-run website can help you gain revenue and help you achieve the purpose of building your website.

Speaking of web site construction, everyone may want to go to the response site the first time, because the H5 responsive design is the mainstream of the current construction station technology. But in the present form, not all websites use responsive design to build, why? Incomplete statistics, small series found that the current Internet market, there are 76.5% of enterprises in the use of traditional construction station model to build corporate websites, only a small number of enterprises choose to respond to build stations. Rather than the purpose of building responsive websites, I think more because of the high cost of the construction of responsive websites, many enterprises are looking to stop. But small can tell you, in fact, do the responsive site can be very simple, you only need to use the Building station box H5 Response Station system can do its own responsive site. Does that sound a little iffy? If there is doubt, you can try it yourself, who knows who.

Web site failure of the case small series have seen too much, the reasons for these failures, more because of poor operation, resulting in a website two years, three years, or even five years, or no change. They are much more concerned about the site construction, but abandoned the site operation. The core of running a website is to remember that it is operation, not construction. Construction is just a process, the operation is the site's strategic core position.

What should be noticed in website construction and website operation?