Wheat fields: Let the Internet be attributed to the Internet

At the outset, this blog can be used in one sentence overview: The existence of "network effect" business model is the Internet economy , no network effect of the business model, even with the internet as a business platform, nor the Internet economy. "Network Effect" is a golden hill, found and know how to dig too few people.

Want to write this article is due to Keso's "flow, Flow", and Davidwung "also talk about traffic and to say," especially the latter a simple words: "Think about" to create what value for users, this is the fundamental ah. Truth is always simple, and truth is often held in the hands of a few.

I very much agree with Keso's "Flow View". Rubbish flow is not only useless, but harmful. This is what Keso's article is about. As for some objections, such as what "no flow is absolutely not" and so on, it is wrong to keso the idea. It's like the doctor saying, "Don't eat the dirty stuff," and then you retort, "Don't let us eat, we starve." This logic is obviously wrong.

Whether Keso or Davidwung, the discussion of "traffic" is introduced into its essential problem-"business model". David said, "Now whenever some" thinking "people talk to me about the dumpling net is: How do you make money? Yes, the profit model, 99 years later, has been high on the head of the Web pioneers of the Sword of Damocles. But think carefully, if a child, just born to judge his future life trajectory, his career and income, is not a bit too utilitarian? "--I have the same feeling. Because I have used a similar analogy to talk about ant nets (www.mayi.com), I also face every day "thoughtful" friend asked me: "How do you make money ah?" ”

Sometimes annoyed, I really want to return a "how can I make money to tell you?" ", hehe. Chinese Internet is really impetuous, if I say from the traditional industry into the internet what is not accustomed to the most is not accustomed to that is this kind of "impetuous", as if we all seize the event. What's the hurry? Instead, I think it is better to care about the profit model than the business model of the site, that is, the site in the end to provide users what value, as long as the problem comb clear, how you may not have a profit model, how may not make money. But the industry is generally impetuous, the lack of often skip this step, directly to the second step.

Today to borrow this blog, the "Ant network How to make money," the question, a unified answer: "Ant nets rely on the network effect" to provide users with some kind of service to make money. Then please don't ask us how to make money--except VC. Oh.

Yes, our business model does not say for the time being, but our profit model is "network effect", and I think this is the "network economy".

My point of view, perhaps some people will find it laughable. Because in their eyes, the net Sheng Ah, PPG Ah, such as home Ah, Ctrip ah many cows ah, yes, these companies are very successful, there are unique; but in my eyes, this is like someone who can make a lot of money in stocks--their success means nothing to me, I don't think they are the internet economy, Even though a considerable part of their business is carried out through the Internet. The industry, in envy of their success, is just misguided.

These successful models, in fact, are traditional models, but also on the Chinese mainland lag behind the United States, in order to succeed, because in essence, they are playing a Sino-American economic development "time lag" just. But now the media because of their success, its business is partly in the internet, simply they attributed to the network economy, even with the "mouse + cement" said, this is absolutely misleading.

Repeat: Only the "network effect" of the business model is the real network economy. We should remove impetuous, do not pond-you are a horse, why do you envy the fish swim fast? or let the Internet be attributed to the Internet bar.