Why is smart home appliances "not called "?

With the success of smart phones, the words "smart" on household appliances and electronic products have become an important measure for manufacturers, for example, smart wearable devices, Smart TVs, smart home appliances, and so on, it seems that the word "smart" is always invincible. However, smart wearable devices and Smart TVs do have some products that seem far away from us. In contrast, smart home appliances are different. from the current situation, smart home appliances are still in the exploratory stage. Although some manufacturers are actively deploying this field, the market response shows a situation of "not shouting". Why?
The Smart Home Appliance Industry is lacking in the situation of "seeking water and fish"
As we all know, the rise of any emerging industry is a long process. In this process, there will be many "confused" people who use their "information asymmetry" between themselves and consumers, through plagiarism, shanzhai and other techniques to launch products similar to famous brands, in order to maximize profits. Such profit-making manufacturers have now become "dangerous", and consumers must be highly vigilant.
Which enterprises belong to the "positive energy" of the smart appliance industry? From the current situation, Samsung, Changhong, Haier, and so on should be the leaders in this field. Like the smart light bulb released by Samsung, users can manage and control devices on mobile devices through WiFi, which is already smart. Although this is only a trivial small product, we can still see that Samsung is committed to Smart Home Appliance innovation. For example, Changhong's chiq strategy also has some characteristics that can be circled. For example, chiq smart refrigerator provides cloud image recognition technology to intelligently manage food and remind users to use it in time to prevent food expiration, this idea may become the development direction of smart refrigerators in the future.
Haier's understanding of smart home appliances should fall into the category of a comprehensive system. Its smart Butler Smart Center is a smart home appliance control system, you can use pad to directly control multiple household appliances, such as televisions, refrigerators, washing machines, and blood glucose meters. It is said that the smart center also provides mobile phone and pad functions, which can be inserted into SIM cards and support calls. In addition, normal TVs can be upgraded to Smart TVs through the standard HDMI/WiFi TV interface unique to Haier smart center kit. It should be said that Haier's smart home appliance strategy is also quite innovative, and system.
The pioneers of smart home appliances should be supported and encouraged. After all, there is a cost for scientific and technological innovation. These enterprises invest a lot of money in the R & D and innovation of Smart Home Appliances, this is very rare. Without their efforts, the development of Smart appliances will be difficult.
However, we also recommend that these manufacturers join the relevant departments to form an alliance to set certain industry standards for Smart Home Appliance Products. Only in this way can we standardize industry development and prevent the occurrence of "water and water.
Smart Home Appliances have no price advantages, and are just as high
The second problem facing Smart Home Appliance Products is that there is no price advantage. Currently, the market performance of smart home appliances can only be said to be cool. In the eyes of many consumers, the concept of speculation is highly suspected, this concept gives Smart Home Appliances a higher value, resulting in a "high and low" state.
In terms of price, Smart Home Appliances have no advantage over ordinary household appliances, which is a direct cause of their market performance setbacks. Secondly, most consumers do not know about smart home appliances, especially for middle-aged and elderly people, the deep-rooted influence of traditional household appliances makes it difficult for them to accept smart household appliances at a time.
To address these two problems, manufacturers should, on the one hand, devote themselves to product and technological innovation and lower the threshold for use. On the other hand, they should also strengthen market education so that the outside world can fully understand Smart appliances. Of course, the price also needs to be as close as possible to the acceptable range of consumers, and the market cannot be ruined by profits.
As for how to strengthen market education, I would like to say a few more points. Smart home appliances should adopt different propaganda strategies for different user groups. For example, for young people, home appliance manufacturers should focus on promoting the Smart Home Appliance technology, it also highlights that users can control the running status of household appliances anytime and anywhere in the future. For middle-aged and elderly friends, household appliance manufacturers should emphasize the characteristics of smart appliance humanization, energy saving, automatic control, and security, highlight that smart home appliances have no higher threshold than traditional home appliances. Even for middle-aged and elderly friends, they can easily get started, and smart home appliances can bring multiple conveniences to them.
What problems do smart home appliances need to pay attention to in the future?
Of course, from the perspective of product development and scientific and technological innovation, there are still many problems to pay attention to in the future. First, smart home appliances should also avoid entering the "Operating System" dead end. Currently, most products, including Smart TVs and smart watches, are developed based on OS. Although OS can help the intelligence of related products, it is far from enough, intelligent products are not just as simple as throwing an operating system in, but also need to build and improve the surrounding supporting facilities.
Taking Smart TVs as an example, the common feature of most Smart TVs is to drop an operating system to make it more powerful, but the user experience cannot keep up. Although users can play games on Smart TVs, remote control operations are too boring, so you must be able to provide more operation interfaces, this allows users to use their favorite operating tools to experience the game.
This is also true for Smart Home Appliances. If you just drop an operating system, the Homogeneous Competition will gradually increase. On the other hand, although the operating system can expand its functions, however, there has not been a fundamental change in the specific operation mode and human-computer interaction. To achieve true human-computer integration, AI must be given and smart home appliances must be given human consciousness, and can actively feedback relevant information. At this point, there is still a long way to go for Smart appliances.
At the same time, smart home appliances will become an integral part of the home Internet in the future. Smart home appliances must be able to access the home Internet and support multi-terminal operations. manufacturers can provide corresponding apps, this allows you to use tablets and mobile phones to control smart home appliances, or use the Internet of vehicles for outdoor control.
At the same time, there are many things to be mined behind Smart home appliances, such as big data, that is, statistical user data to analyze users' living habits and usage habits, take the initiative to provide users with more scientific life solutions. For example, after a smart refrigerator runs for a period of time, users should be provided with a more reasonable and healthier diet scheme based on the stored food.
In addition, there is another problem that smart home appliances must solve, that is, user privacy and information security. In the future, the home Internet will be the trend of the times, and there will inevitably be a lot of information interactions on this platform, there are many important information related to user privacy. In this context, information security cannot be ignored.