Wireless Internet card: The big competition of three telecom operators

The advent of the 3G era, making wireless internet speed Leap, users can be separated from the shackles of network cable, free to enjoy the high-speed Internet surfing anytime and anywhere fun. As a channel of high-speed access to mobile Internet, 3G card is a breakthrough for operators to attract 3G users to experience high-speed Internet access. There are differences in the speed and package of 3G Internet card for the three operators of China Mobile, Chinese Telecom and Unicom, and this paper hopes to make a further development strategy of 3G Internet card Business by analyzing the market competition pattern.

Vigorously develop 3G wireless internet card

2009 is the year of 3G competition, because the mobile internet dominates the future trend of Internet development, therefore, the three major operators are exerting the mobile data services to promote the non-SMS data business in the short term has been rapid development.

2009, Mobile, Unicom's mobile business operating income growth rate of nearly 10%, the non-SMS data business continued to grow rapidly, of which mobile phone internet revenue than the previous year's growth of 41.3%, Unicom mobile phone access to the income of 191.6% of the huge growth. China Telecom took over the original Unicom CDMA business, also undertook most of the original palm of the broadband business users, so China Telecom in the number of mobile users at the same time, wireless internet revenue accounted for mobile operating income ratio is the highest, accounting for up to 20%, and Unicom and mobile company's wireless internet revenue accounted for the mobile business income ratio is about 4%, This high data revenue accounted for the characteristics of China Telecom will be on the basis of the advantages of data card, vigorously develop mobile internet services.

Speed: WCDMA fastest

At present, the three major operators adopt three different 3G standards, so the theoretical network speed of various standards varies. China Unicom has adopted a more mature WCDMA standard, in the overall speed of the Internet, compared with the other two operators have a significant advantage; China Telecom 3G Network performance in the middle, because of its technology smooth upgrade, so the stability and coverage are ideal; China Mobile because of its own 3G standards, technology maturity has yet to be improved , so the relative stability and rate have no obvious competitive advantage.

Comparison and analysis of tariffs

The three main operators of the 3G wireless network cards are mainly in the way of the national flow package sales, flow package fee as shown in the table.

Compared to Unicom, mobile and telecom company's flow package tariff, you can find the following difference points:

1. Package threshold: For the pure Data pipe type 3G card access, only the mobile company has a low threshold on the network card applicable flow package, to attract users into the TD network;

2. Average unit price in the package: Telecom Company's low grade mobile phone internet prices, mobile, Unicom company price difference is small;

3. Package foreign capital Fee: Unicom Company's lowest price, then for telecommunications, mobile companies;

4. Package Intelligence: Unicom Company's Data flow package can be automatically upgraded.