Wireless Internet is not an Internet extension, 3G is not a porter

In terms of traditional internet business operations, operators playing the role of plumbers have been in a downturn in the competition with established Internet companies. Facts have proved that the operator's intervention in Internet applications and the establishment of a self-owned company for Internet services have not achieved much success. A few years ago, most websites established and operated by local operators, such as XX hotline and XX information port, disappeared over time.

The desire for profit from Internet businesses and their own resource advantages have made operators focus on the mobile Internet. Because the operator has a large number of customer resources, service systems, and charging systems, these resources can serve internet enterprises, CP and SP, and enter the channel from the channel on the basis of a strong pipeline. If you can perform intensive operations, you will be able to gain a dominant position in the game of competing with Internet giants for mobile Internet dominance.

3G is not a porter

In the face of economic recession, fierce market competition, and a lack of new growth points, some traditional Internet businesses that are glowing in a gloomy economic environment instantly seize the hearts of Internet companies: online games that contribute the most to the profitability of most websites, online videos that are popular, and online music that accounts for 55.9% of all Internet users, these businesses use their huge profit margins to attract Internet companies. At the same time, the arrival of the 3G era has increased network bandwidth, brought about the implementation of Internet mobile phones, and brought about the "Sound and sound" business. In the face of a sudden increase in the speed of mobile Internet access, Internet companies have transplanted their businesses to mobile phones, using 3G as an extension of the traditional Internet to wireless.

It is undeniable that in the early stages of Internet operation, some things need to be transplanted from the traditional Internet, including the Internet industry in China. In the early stages of development, the American Internet model was basically transplanted. However, if you want to simply extend some traditional Internet thinking models and business forms to the wireless Internet, it is very difficult to succeed. 3G is not a porter. It does not simply copy and paste things on the traditional Internet to the mobile Internet, because for users, if the same thing on the traditional internet and differentiated services can be obtained on the mobile Internet, they will be more interested in use, the mobile Internet should first learn from the services that attract users on the traditional internet. Then, based on the characteristics of the mobile Internet, the New and Old Businesses should be broken down, with the continuous upgrade of mobile phones and the constant adjustment of charges, the implementation form of these services will be adjusted in a timely manner.

New and old businesses have been broken

For example, most of the Internet games that are named as "grain reserves in the economic crisis" cannot be directly moved to mobile phones, because mobile phones do not have easy-to-use mouse and do not support Flash, massive data makes it difficult for them to log on to the mobile phone platform, while online videos are restricted by factors such as cell phone battery, screen size, and content resources. For new forms of old businesses, we need to re-design and build them. Many online game companies have developed web games based on the current terminal situation. These games have no hardware configuration requirements and can quickly adapt to the mobile Internet platform, the features that facilitate mobile phone keyboard operations retain the online interaction between users. In terms of online videos, a video website represented by Youku and Tudou tries to launch short videos in a few minutes from the aspect of micro videos. These videos are short and exquisite, this makes it easier for users to upload and download files, which facilitates interaction between users and increases the number of on-demand videos.

At the same time, due to the upgrade of terminals and networks, services that were previously unable to be implemented on the traditional Internet can also be implemented on mobile phones in a new form. UFIDA Mobile launched a mobile touch-screen online game based on the large number of touch-screen mobile phones in 3G mobile phones. Patriot combined the consumption digital and 3G modules, A wireless network music player based on mp3 and a network Streaming Media Player Based on MP5. In addition, mobile value-added services are also becoming wireless Internet-based. For subscription of mobile value-added services, such as weather forecasts, the traditional method is that users subscribe to the services through text messages or MMS, on the mobile Internet, users can use the network to locate and lock their cities while accessing the internet, and send weather conditions to them. In the 3G era, mobile social media businesses can be built into a platform that integrates instant messaging, mobile phone mailboxes, network hard disks, mobile phone videos, and other applications to aggregate more users. In fact, wireless Internet business innovation is ultimately the extraction and re-integration of various elements in traditional Internet businesses.

The Internet is profitable by attracting the eye, whether it is for the establishment of new businesses or the penetration of old businesses, to the actual operation level, providing differentiated services and user experience will be a magic weapon for carriers to win. Not long ago, China Telecom and Microsoft MSN jointly released the mobile and PC version of Tianyi Live, and they did their homework on differentiated services and enhanced user experience. Tianyi Live not only transplanted Windows Live Messenger, a popular instant messaging tool on the Internet, to Tianyi mobile phone users, but also IM communication between Tianyi mobile phone users and PC users, in addition, in terms of Differentiated Services, Tianyi Live also provides mobile value-added services such as downloads, mobile phones, videos, and music. PC-based Tianyi Live provides wired and wireless broadband dialing, as well as IM, voice calls, and text message sending and receiving services. It also integrates services such as HD videos, security experts, and love music, it carries China Telecom's main Internet applications and services.

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