Written in 06 Internet Conference closing: personal website status and future

Personal website | internet

Personal site Positioning:
We are not the portal, so in the definition of the special, do the first professional and then do strong ...　What is a professional? The national comprehensive website has given the big portal website to occupy, the profession portal website already also near saturation, again difficult to have the intervention opportunity,   In addition, personal energy is limited. and the regional Web site still has a lot of opportunities, so we personally want to do, from the user's point of view, many network services have obvious regional characteristics and local cultural characteristics, the national web site is difficult to eminence. Therefore, I will be a regional site dedicated, first and then do strong ....

The development of personal website
　　　　　　

1, subdivision of their services to the crowd: with the internet in the daily life and work of the popularization, in order to meet the diversity of different groups, personalized needs, there will be more "subdivision of the professional crowd" of the diversity of the site. Based on local conditions, for the convenience of local manufacturing side.  Played a "special and gather" the gathering role. Others do not have to do with examples, and I know some of the local agricultural Information network, local resources network also quite successful ...

　　

2 Clear Profit Model
This one is very important premise, no this many are reckless ... The main sources of revenue for the current personal website are:

(1) Online advertising
(2) Member
(3) The sponsorship of local businesses (this is, of course, on their own to pull the ...) , when the development to a certain successful program can also put some wireless value-added advertising ....

3 homogenization and differentiated competition
The needs of users drive the development of the Internet, the first is that the internet needs a lot of information collection, so there is a portal site; Later, users need to find accurate information in the complex information, so the birth of the search engine; then the user had a social need, and instant messaging (IM) started to fire.
Unification, one-stop service, colorful pop-up ads, the same quality news information, this is the current Chinese portal site status, the site and users are the relationship between the use of one for entertainment, one for profit.
A inventive, curved to save the nation. There are broken and stand, have a choice (sorry, I Shang), this is the difference. At the same time, but also strengthen and distinguished their expertise positioning content ...