Xiaomi: Go down the altar

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Some successes and efforts are not related, such as Xiaomi in the past more than 4 years work hard, but finally let millet success factor is lei June, and Lei June in the industry influence, appeal, and unparalleled social marketing power.

If there is no lei June, Millet today will be another appearance.

Rely on a hero and quickly up the enterprise, to a certain extent represents the value of individual heroism, but on the other hand, this reliance on personal strength and prop up the enterprise is not sound, such as millet in the birth of 4 years later, the mobile phone capacity is still insufficient.

And with the growth of millet, millet product line is no longer confined to the field of mobile phones, in the smart TV, tablet computer and other fields have also entered, so in these stalls paving the greater the same time, the shortcomings of the personal heroism model is gradually prominent, to a certain extent, is in the spread.

The first thing is millet cell phone capacity problem--4 years elapsed, Xiaomi mobile phone has not solved the production capacity, the problem is somewhat justified; In addition, Xiaomi originally relied on cost-effective to win the market advantage, but the current Xiaomi mobile phone is no longer the most cost-effective mobile phones, other aspects, Xiaomi is a place where users and the market are dissatisfied.

4 years, millet from zero to the altar, but is, millet is also moving from the altar to the true.

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It may be said that Xiaomi's lack of capacity, the current lack of cell phone price and so on, are the objective conditions of the problem, and does not mean that Xiaomi is essentially a user-friendly business. If this is the case, then the shortcomings of millet on these issues can indeed be understood, because these problems are not their intention.

But Xiaomi's infringement of the music, it is impossible to understand, because it is a human factor.

June 27, Beijing Haidian Court decision Millet Box violated music vision "Jinling 13 Chai", "I am Special Forces", "medical Benevolence Heart", "when mother-in-law met mother", "Men's Help", "Hawthorn Tree Love", "Palace Heart Jade" and other 7 film and television works of the Information network transmission rights, to the music net compensation 150,000 yuan

However, on this court decision, Xiaomi's statement is "Le Vision company and ICNTV Future television has been a content partnership, because the music video box and TV products in the broadcast control and video content not strictly abide by the management requirements of broadcasting, ICNTV future television has terminated with Le Vision Company's license partnership."

In the case of the court verdict, Xiaomi openly denies the fact of its infringement, but rumor has it that the ICNTV has been removed from the partnership, which is a typical evil.

Therefore, millet in the capacity, cost-effective and other aspects of the problem can be forgiven the words are also understandable, after all, these problems are not based on the original meaning of millet, not the original purpose of millet.

But the court's verdict still planted a smear, and this is a man-made smear.

I have said before that the most abominable place in a business is not a shop bully, but the beginning of evil, this sentence is also suitable for millet.

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In fact, it is not accidental that Xiaomi steps down the altar, and Xiaomi will inevitably pay the price for this over-marketing after the rapid rise in hunger marketing.

Xiaomi's initial busy pursuit of cost-effective, in order to mobile phone parameters regardless of other aspects of the overall quality problems, such a development concept led to the final result, but to let consumers pay for the quality of millet products, and more serious situation, is that these hidden dangers accumulated to a certain extent, will be like a volcano eruption.

On the other hand, this simple pursuit of cost-effective and neglect other aspects of the behavior, millet itself is also a fatal flaw, for example, in order to simply pursue cost-effective, millet products ecological chain construction will appear unbalanced state.

The reason for this infringement is the short-board representation of Xiaomi in television content.

Although Lei June is now aware of this problem, Millet is also focused on ecological chain construction, but from the current situation, for neither content advantage nor service advantage of Xiaomi, the short board of TV content will be its future for a long time pain.

The past millet, high above, the use of cost-effective and parameters of this big kill the Quartet, but now the fact also proves that the simple pursuit of parameters and no practical significance, the infringement of the short board defects, just a tip of the iceberg.

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As the most prosperous business leaders and star companies, Lei June and Xiaomi are undoubtedly the most representative business rookies for a long time in the future.

In particular, the impact and impact of millet mobile phones, to a certain extent also to consumers in the choice of mobile phones to provide a new opportunity, from this point, Xiaomi's contribution to the entire mobile phone industry chain, is equally huge.

But millet, should be in the use of this unparalleled advantage to carry out a more powerful development momentum, but Xiaomi in its own development process, because the pursuit of a certain aspect of the interests of the loss of balance, which for the future of millet is a dangerous signal.

It is like millet from zero to the altar for only 4 years, but from the altar to zero, it may be only in a short time.

Millet, and the line and cherish.

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(Author Profile: Zhu Yi, 80 epigenetic, internet media people, well-known bloggers, long-term integration in the Internet, engaged in a lot of business PR and marketing implementation work, belief in the Internet, long-term focus on Chinese Internet business trends and case studies, is engaged in PR communication and innovation marketing work. Personal number: Izhuyi; personal public platform account number: Zhuyiweixin)

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