Yao Jingang: About Baidu's most relevant information

Today in Baidu Search "2010 new listed company", suddenly found that Baidu appeared a "2010 new listed companies the most relevant information" link, as shown in the following picture, do not know how many people to this slight change to notice, now we talk about this Baidu related information.

　　

Now can be confirmed that Baidu's most relevant information is the revision of Baidu-related news, but click in after not to enter the Baidu news, but the article class page in the front, into Baidu's most relevant information search results page, can be easily found, In this list of results are all related to this keyword content page, not a home page or unrelated links. Search "Baidu" The results of the middle part, there are "Baidu's most relevant information."

　　

However, not all key keywords appear "latest relevant information", when we Search "SEO" in Baidu, the keyword, Baidu results list in the middle of the "related News" link, as shown in the following figure.

　　

This should be Baidu these days to adjust the results of their own, I think is more conducive to the user experience, in the Baidu most relevant information results list, we can find the following characteristics:

First, the search results page title contains search keywords, ranking mainly with the weight of the site itself, well-known sites and brand sites occupy a great advantage. As long as the title contains this keyword, Baidu most relevant information will be shown, this and the traditional page ranking algorithm has great differences, external anchor text links may not have any role here. As shown in the following figure.

　　

Second, the display of information more timely, in Baidu's most relevant information results page, we can find that each result has a display of time, the first page shows the collection time is usually a few hours ago, there are 1 days ago, 2 days ago, this and Google's always search some similar, from the user level, Users will naturally like to see the latest content. From the website level, the more frequently updated websites can get more traffic from this system.

Third, the list of URLs displayed in front of the site for the first name, there may be some of the site is recognized by Baidu will be included in this system, as the "Baidu Most relevant information" page source.

In general, Baidu's most relevant information is my more optimistic, compared with the traditional related news, it's timeliness and accuracy has been greatly improved to meet the needs of users.

Author: Yao Jingang starting address: http://www.711seo.com/326/Reprint please specify copyright information