Ye Jun: Site domain name selection techniques and the impact on SEO

The site's domain name selection is sometimes a big problem. When choosing a domain name many people like to use the company name, personal or name-related words or phrases, but they do not take into account the impact of the SEO, the choice of domain names and site content has a close relationship.

　　How to choose the website domain name?

SEO emphasized that the site's domain name and other SEO elements as important, will affect the rankings. Do a test, Baidu SEO, ranked in the top five of the site all have SEO words, well-known sites are often in the two domain name in the use of SEO words, of course, Chinese search engine Baidu in Chinese on the impact of small. So if you are doing an English website, if your company is ABC company, but the main business is Def, then it is best to use the domain name such as Def, rather than ABC. The specific name of the product in the domain name can often get a good ranking.

　　

　　How to choose the domain name?

1. The domain name as short as possible. Domain name is too long easy to cause spelling mistakes, let a person take advantage of, if not your super fans, users will not spend too much mind to write down your domain name. In particular, there may be less than half of the people in China who can correctly spell Lenovo and Toshiba's English.

2. Avoid special symbols. If you like the domain name to let people register, do not register a horizontal or underlined domain name, if you often surf the Internet, you will find that there will not be a well-known site of the domain name in the middle of these symbols.

3. Choose the. com domain name as much as possible. There are a lot of domain suffixes now, but. com domain name is always the best choice. For the first user, COM domain name is very natural, and other domain name is to spend the mind to deliberately memory. and other domain names will be in the search rankings, I believe you in search engine results in addition to the domain name other than the amount of data is quite small.

4. Try to avoid English digital mixing. Some numbers are very similar to some letters, such as O and 0,1 and L, and you should know that users don't pay attention to these details.

Of course, the domain name is only a strategy of SEO, Domain name choice is not the most important, but it has a certain impact on the SEO, so if you can, spend some time on the domain name is also one of the factors of the success of the site. If the domain name can attract users, but also can help search results rankings, then it should be bought through some channels.

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