Zhang Art comment on "New Jetta" advertisement

Source: Internet
Author: User
Tags end new features

Jetta car with "rugged durability" has long been in the minds of the people to establish its classic image, today, the Jetta will also be "third" change, may not care about the car market or not about this model people do not care, but Zhangmei remind, maybe everyone must have the impression: "Sweet, you laugh sweetly, as if flowers in the spring breeze ... "One into the ear is Teresa Teng's gentle and sweet song, a few words followed by a crisp rhythm of the whistle, said here you must have some memory:

Hey Don't say it's a little impressive.
"Well, yes, there's such a fragment, like the Jetta AD."
"What kind of ads don't pay attention, but this song is impressive"
...
Jetta Advertising Film

Zhang Art here is not advertising for Jetta, but to say the originality of the advertisement:
Picture One, the advertisement comes out is the vice yellow old fragment, beautiful mother humming Sweet sweet, children with happy smile small face to the car look outside, this time the streets are more on their own, tricycle, Old Jetta stand out ...--(in China's early development, Jetta has been serving the people.) )

Picture two, sweet hum to become a crisp whistle, and accompanied by cheerful bicycle ringtones, time in the shuttle, the child has become a college students, and has the sweetest love, riding on the small road ...-(because there is love, trust, so can connect each other)

Picture three, when a pair of lovers cycling on the path has been a new change, here from the end of the road to a new Jetta, and sweet and crisp whistle has been connected to the CD for Jetta car audio, sitting in the car is a pair of young lovers ...--(young people through some efforts to have their own development, At the same time Jetta also has its own innovation. )

Picture four, a warm family of three in the new Jetta to enjoy the sweet ...--(Times in development, Jetta in the continuous upgrading of quality)

This advertisement will be opened by two generations of new, the old Jetta on the screen, but also just right to the new Jetta features, new features in the car, outside the car close-up, more expression is that the car has become the family growth, the era of progress witnessed, did a very deep user experience.
Ads give people more warmth, tighter buckle in the hearts of people, they will be more car and people and family warmth together. Sweet song from humming to Whistle to the car audio playback, convergence perfect consistent, to every day in the reinforced concrete high-speed operation of people blowing a trace of warmth. Zhangmei is at the end of a day of intense work in the TV next to think creative, this advertisement floated in, suddenly every nerve is relaxed.
"And this advertisement also has the plot which stimulates the young person to forge ahead, the life is very good, we may through own effort to create own better life, Zhangmei in thinks now struggles the little lover, the small couple sees this advertisement also certainly will have the heart to inspire, They will point to the picture of the young couple riding a bicycle in the past and driving the new Jetta back to the clip, said: "Hubby, we have to like them, and strive to become a car with a house ..." (Design narration)



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