Zhang Chaoyang looks down on the merger of Sina audiences

Will Sohu, which has been competing with Sina for many years, be under more pressure after the merger of Sina and its audiences? Sohu company CEO Zhang Chaoyang said in an interview with the Beijing Morning Post reporter yesterday that he is not worried. In fact, Zhang Chaoyang is busy preparing for Sohu's annual book "looking for the Age of Innocence" recently, thinking about 12 categories of annual Person nominations.

"The cooperation between Sina and Alibaba Cloud will result in a sudden increase in marketing scale in the short term, which puts pressure on the industry. But in the long term, I have nothing to worry about ." Zhang Chaoyang commented on the Beijing Morning Post reporter. By the end of December, China's big Portal, Sina and outdoor advertiser, announced the merger and immediately created the second largest media group in China in terms of revenue.

However, in Zhang Chaoyang's view, the cooperation between Sina and focus is just a simple business superposition, and the impact on Sohu will be "very short-term ", "Will enterprises send all advertising combinations to Sina? Or are they continuing to make separate choices in the Internet, TV ads, and outdoor advertising fields ?" Zhang Chaoyang believes that the effect of integration between the two parties depends on the adjustment scheme of the specific business team. Currently, no judgment can be made on "scale effect.

"This kind of cooperation does not matter to 'cross-media '. Focus Media has never been a media company. It is just an advertising brand company ." Zhang Chaoyang said that there are two reasons for him to "not worry". "Sohu has a very good cash flow, and our online game success brings more funds, I have enough money to accumulate technical products and perform marketing. Therefore, some companies may be eager to expand their revenue, but this problem does not exist for me."

In addition, Zhang Chaoyang believes that the accumulation of client software has increased Sohu's chips. "Sohu is positioned in pure internet companies. I emphasize the purity of business and the accuracy of marketing, I hope to attract a unique consumer group for advertisers. I don't have to worry about short-term issues in the long term."

However, although he still seems disdainful to his old rival Sina, Zhang Chaoyang is still polite enough to his competitors in other industries. Among the nominations for Sohu's annual gala, the winners of the annual "private entrepreneur" title include Tencent CEO Ma Huateng and Baidu CEO Li Yanhong. "when talking about the private economy, of course, we must emphasize the most dynamic Internet field. It is natural to nominate these opponents."

Morning Post reporter Zhang Liming