Daewoo v. Chengdu Yi Hai Love Day "Dahua" trademark infringement

May 3 News, a few days ago,  Daewoo information through Hong Kong institutions to the State Administration for Industry and Commerce submitted a trademark objection to the appeal, V. Yi Sea Love Day "Dahua" on its "Chinese Paladin" series of games constitute trademark infringement, the general administration of industry and commerce to revoke the "Dahua" registered "liar" trademark, stop the infringement. Yi Hai Love Day "Dahua" vs Daewoo Information "Chinese paladin" Yat-hoi is a veteran Chengdu local game Enterprise, founded in 2002, its products include "Haitian Hero Biography", "Yi Tian Jian and slaughter dragon Knife" and other games.  The alleged infringement of the "big Liar", is the Yi Hai Love in 2006 project research and development of online games. "Dahua" in 2009 officially launched, the main fairy culture and round play.  At present, the game has been through the Ministry of Culture, the press and publication administration and other competent bodies of the review, at the end of March this year after the public test, officially entered the stable operation phase. Daewoo Information is registered in  game company, has set up in the mainland Shanghai soft Star (has closed) and Beijing Soft Star and other subsidiaries. Daewoo information to make the "Chinese Paladin", "Shaft Sword", "Monopoly" series of games and famous.  Among them, the "Chinese Paladin" DOS version of the game launch time for 1995, the corresponding trademark "paladin" in the Mainland China registration time of 2001 years.  Daewoo information under the "Chinese Paladin" series of games, has launched a number of versions, the latest "Paladin Five" has been officially open on April 28, the sale period is set for July 7.  Daewoo Proof: Trademark registration time, content and trademark literal meaning according to the State administration of Industry and Commerce disclosed the relevant information, Daewoo provides the main evidence and objections, focusing on the trademark registration time, content and trademarks of the text meaning. Daewoo in the claim, the earliest registered trademarks in the mainland, "Chinese Paladin Biography", The Time of October 2001, as early as the days of the registration of the time of the December 2008 trademark "Dahua".  At the same time, two trademark registration of the content is basically the same, the corresponding "liar" and the Chinese Paladin series of game merchandise, for similar goods.  On the word meaning of the trademark, Daewoo puts forward the analysis conclusion of Chinese word-formation, and holds that the meaning of the words "Paladin" in the two trademarks is common, thus "Dahua" and "Chinese Paladin" constitute an approximate trademark.  In addition, Daewoo also listed its trademark "Chinese paladin" corresponding to the Paladin series game, in mainland China and  region's visibility and significance, and proposed "Dahua" registered "Dahua" trademark, there are misleading public adverse effects. Yi Hai Love days: Dahua is registered trademark Daewoo Information v. Yi Sea, the trademark infringement event, the media reports, the industry's views are different.  Some insiders believe that in the day before the Daewoo and Hundred Tour "Chinese Paladin 5" signing conference, Daewoo's Chairman, Mr. Li Yongjin, repeatedly referred to the "Independent IP adaptation Program", which focused on the Disney program around the "Chinese Paladin", which sued "the liar" or related to the plan. On the other hand, Chengdu Yi Hai in an interview with reporters said "This is too strange", they think "Dahua" more than two years, the current has been officially public testing, into a stable operation phase, Daewoo at this stage of the trademark objection is puzzling. The relevant person at the same time said, "Dahua" is by the sea in December 2008 to the State Administration for Industry and commerce, and has passed trademark registration, and therefore not infringement. (Digging the shell net)