. Top domain name: should not sing decline new top-level domain?

Domain Name City (domain.cn) November 4, ICANN (Internet name and digital address distribution agency) opened the top domain name application in 2012, up to now a total of more than 1900 top-level domain names, of which the brand protective domain name reached more than 600. Open registration of the domain name is expected to reach about 400.

Now, the sound of the new top-level domain is constantly appearing. Is the Internet the biggest change in more than 30 years just a "whim"?

The internet has become the lifeblood of the global economy

During the 30 years of Internet development, the global population grew from 4.8 billion in 1985 to 7.13 billion in 2014. It is reported that 2025 global population will exceed the 8 billion mark. The rapid growth of the population also brings the consumer market to prosperity. At the Davos forum in 2014, Rouves, director of the National Internet Information Office of the People's Republic of China, said: "There are nearly 4 million Chinese internet sites." China's internet economy has a double-digit growth rate of 30%. ”

The internet economy is booming, broadening the internet world.

Restructuring of the economic model. Through the technological revolution, the Internet has copied traditional economic creativity into cyberspace. In the general direction of the electricity business, electricity competition, to reach the category of refinement of the market, there are leasing, credit, tourism, catering, and even gambling. The revolutionary technology of Internet to build the global village is the manifestation of convergence, but in the huge market, the category and competition are the basic rules.

Domain name is the basic element of Internet

In the history of domain name development, can be divided into: rule-rule + resources two time period. The voice of "resources" has always occupied the initiative. The appropriate proof of the real estate resources market, shouting price rises in the hands of people with resources. The most basic value of the domain name is terminal station, in the terminal building on the basis of the development of domain name brand value, should be counted as the additional value of the domain name.

In the intelligent terminal, the Internet of things and other trends in the development of expansion, domain name demand growth will continue to expand. The domain name is the most basic rule that the Internet platform constructs. The internet does not reach the complete identity of the world, which originates from the real spatial pattern of the virtual world. In front of the great development of Internet world, the segmentation of region is the key to the development of Internet world.

How to treat the new top-level domain?

. COM and other domain names of the first set up the aggregation map, facing the mechanism of slow running, high development costs. The emergence of the new top-level domain is considered for the development of the Internet. The mi.com domain name of 22 million yuan makes the resource owner more active in protecting the uniqueness of COM layout, excluding other domain names. For the need for basic Internet access needs of the site construction, with a domain name, with a brand potential domain name is sufficient.

When ICANN opened up new top-level domain applications, it argued that the basic rules of access to Internet development were changing. At present, the pursuit of equality of the Internet, also formed a super high economic threshold. Only the implementation of the new top-level domain name, the original market differentiation, in order to compete to restore the fairness of the market. The new top-level domain name is the inevitable development of the Internet. Imagine that over the years the Internet will grow to several times the size of the present.

The basic value of domain name lies in Internet application, the basic demand of Internet is to refute the reason of singing decline directly.

How many new top-level domain names will be operating in China?

2014 China's new top-level domain name on the line, there are more special Chinese new top-level domain name ". China" ". Network" the new top-level domain name has ". Top" ". xyz" and so on. In the value of the new top-level domain name, brand is the key, brand new top-level domain competition core.