". Trademark" Domain name Registration board: Enterprises should attach importance to the new top-level domain name

Domain Name City (domain.cn) November 11 News, ". Trademark" the Domain name Registration Bureau Global Reciprocity China Operations President Wu Yiyi said this afternoon, with the new top-level domain open, enterprises should attach importance to the network under the brand in the relevant top-level domain registration and protection.

More than 1500 new top-level domain applications have been filed worldwide since the Internet domain name and address distribution Agency (ICANN) decided in 2011 to open the commercial application for the new top-level domain. Currently, some of the new top-level domains for the first-round applications have gradually entered the market.

The existing domain name is usually mainly in English, usually with enterprises and brands, trademarks have a certain gap, resulting in customers or users can not remember. "The launch of the new top-level domain will change that," Wu Yiyi said. ”

In September this year, the world announced a formal launch of an ICANN-approved ". Trademark" global top-level domain. Talking about applying for this new top-level domain, Wu Yiyi says the company wants to create a new top-level domain that allows brand holders worldwide, especially the Chinese community, to use its own brand as a gateway to Internet access. This is like for enterprise users of the network brand trademarks in the Internet Addressing tool on the Word trademark logo.

Wu Yiyi introduced, for a long time, many well-known brands have encountered how the Internet to prevent infringement and fake confusion. The suffix of ". Trademark" has a distinct meaning and is easy to identify, and netizens are not easily confused with other suffixes. In order to enable enterprises to protect trademarks, the world is easy to establish a rigorous audit mechanism for each trademark right to carry out the authenticity of the verification and the name of each domain registrant to verify the real names, to ensure that each ". Trademark" domain name corresponds to a true trademark right under the line, so that ". The registration of domain name and the net under the real brand trademark holder's trademark content exists one by one correspondence relations.

Therefore, in this top-level domain, phishing, domain name abuse, trademark infringement, and other acts of infringement costs greatly increased, and even if the infringement, because the real-name, so that the infringer can not escape, conducive to the enterprise to carry out rights behavior. This actually makes every ". Trademark "domain name at the same time become a trusted domain name in the hearts of netizens, so that trademarks and brand holders have a matching identity with the domain name, rest assured that the Internet to carry out business.

Wu Yiyi revealed that in the ". Trademark" launch, many well-known internet companies and consumer goods companies have been registered in the daily rise. By contrast, companies from mainland China are less involved in the daily rise.

Since participation is required to be validated by ICANN at the brand Verification Center (TMCH) designated by ICANN, China, as the world's largest trademark registered country, has a small number of TMCH certified trademarks in China, This is also reflected in the other side of the current Chinese enterprises for their intellectual property rights in particular online intellectual property rights protection is far from enough.

Wu Yiyi that the new top-level domain has just been introduced in China, many enterprises are not familiar with the popularization of work still need time, and enterprises also need to carry out market education. However, with the introduction of more new top-level domains, the proportion of domain names in the world will gradually increase.

However, with the recent 3721.html ">2014 new top-level domain Global Roadshow Conference held in Beijing and Shanghai respectively, this new change is also growing attention." Wu Yiyi recommends that companies register their brand-related top-level domains as soon as possible, and focus on new top-level domains related to the industry, depending on the business needs.