10 best social Media marketing case Coca-Cola Chapter

There are thousands of ways you can use social media sites for product services marketing, and if used properly, social media sites can revolutionize sales and traffic. The most important fact remains that the key to the success of each site is through excellent marketing and promotion, even with the best content, still need to improve the exposure through marketing, to avoid drowning in a lot of information. Here's a summary of 10 typical social media marketing cases (COLA, men, Airways Airways, Dell, SAP, SeaWorld, Airways EADS, Starbucks, HP, Stacksafe), for the reference of friends. Today this article is about Coca-Cola's global Happy Journey 206 events.

Coca-Cola's social media case is the most typical. The company was hailed as "the best company to use Facebook," and Coca-Cola's Global Happiness 206 event was the company's most ambitious social media project, using blogs, video-sharing, tweets and social-media apps to promote the Coca-Cola brand. and achieved great success.

Over the past few months, we have interviewed the main members of the Coca-Cola community building and social media team, following the interview summary:

Michael Donnelly: Director of Global Interactive marketing for Coca-Cola.

Michael Donnelly tells us about the strategic goals of social media marketing and ROI measurement in the Search for Happiness: 206 of Coca-Cola's journey.

Michael Donnelly: Overall, we are very supportive of the acquisition of social media, social media marketing is like fishing in places where there are fish, they are where our clients often appear, there is no better place to expand your message. If you start an activity and spend a lot of time and energy socializing and interacting, you need to let people know about the event beforehand. Our strategy is to appear in every place where our clients appear, but as a member of the community, although this is not to say that advertising in Times Square or Super Bowl is not right, so there are different ideas. But we are in social media marketing is to become a strong and influential member of the community, even can let customers see Coca-Cola will be excited to celebrate the extent.

Michael La Kier talks about how to link social media to my Cola prize project and how to use this activity to generate emotional loyalty.

Michael La Kier: Mobile phones become an important element of "my cola Prize", people can send the code on the bottle cap on the phone or SMS to us, so that users participate in the project, in addition, we also provide desktop plug-ins, have the same role.

Mobile phones, SMS, "My Cola Prizes" theme sites and desktop Plug-ins provide users with a wide range of means of participation.

Once the users get involved, we'll see what brands they drink, what packages they buy, what promotions they've taken, what prizes they've received. We also understand how users interact with us and the information we want to know about the users, and we also benefit from the value we provide to our users. We invite them to participate in the survey, to find out what they are doing and what they are passionate about, and to provide them with prizes, discounts and bonuses.

Carol Kruse: Vice director of Global Interactive marketing, Coca-Cola, on ROI and social evolution.

Carol Kruse: I think we need to figure out how social media promotes your business before studying the ROI of social media. If you're just selling something on the web, it's easy to see how social media can help you increase your sales, but we're not trying to sell things, so we're not measuring ROI with actual increases in sales, we're more concerned about the business value of digital marketing.

So we want to know more about whether social media brings brand health, or does it promote the desire to buy? Like search marketing and web marketing, we can measure ROI by actually increasing sales or total sales, as is the case with loyalty and CRM. We have a lot of marketing activities like "my Cola prizes", and we will certainly measure the impact of these types of activities on overall sales.

Adam Brown: Coca-Cola's digital communications & Social media director, so talk about the happy Journey 206.

Adam Brown: We want to bring happiness to life and get as many people involved as possible. We have not done this before, it can be said to be a new experiment. So we've chosen 3 delegates to keep a record of the things or things that can make people happy around the world, and to blog, share pictures and videos, and share their experiences with audiences, which is also the idea of "Open happinness" activities that integrate life through social media.

The entire interview can be obtained at this emarketer total Access subscribers.

Original: http://www.honeytechblog.com/10-best-social-media-case-studies/
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