10 ease of use rules for e-commerce websites

At present, E-commerce sites increasingly fierce competition, although you may use the lowest price in selling the best things, the user's purchase experience is also very important , for e-commerce sites, Ease of use is to allow users to complete the purchase as quickly and simply as possible, a small improvement, sometimes the change is unimaginable. Originally narrated 10 Electronic Commerce website Usability rule.

1. Users do not need to register direct purchase

Many companies like to have users register, but the registration process is too lengthy, especially for those who are temporarily patronizing them, forcing them to scare them away.

Let the user add the goods directly to the shopping cart, and provide a registration option to facilitate their next purchase before closing, and at all times realize that selling is more valuable than collecting a bunch of e-mail addresses.

2. Registration is simple

How much information do you want registered users to provide? Perhaps the more the better, but in fact, you do not use so much, what you really need may be just an email address and a password. Use e-mail addresses as much as possible because user names are confusing and email addresses are unique and easier to remember.

3. Tell the user the steps they are in

Breadcrumbs are necessary for any large E-commerce site, users need to know the steps they are currently in, and the rest of the steps, otherwise, users will feel dazed, or even give up halfway. In addition, breadcrumbs can also help users to back up freely, return, so that when necessary to modify the previous operation, if the breadcrumbs are not easy to implement, you at least for each step of the operation of the number identification, such as the first step/a total of four steps.

4. Give users a sense of security

Users are very concerned about security, especially when they need to enter a credit card number, you need to give them a sense of security at any step in the user's purchase, and let them know that you will protect their safety and privacy, the best way is to deploy SSL on the site.

5. Order Confirmation

Confirmation page for an E-commerce site is very necessary for the ease of use, not only to enable users to confirm the contents of the previous operation, but also to avoid the user because of uncertainty and constantly query to you.

A valid confirmation operation consists of the following three sections:

The final step of order processing is for the user to confirm that the page should contain all necessary information, order summary, Total Price, shipping information, and order cancellation button. Once the order is confirmed, the user will see the order confirmation information and the order number, which can be saved and printed. You should also use an e-mail message to send the order confirmation message to the user.

6. Search function

Any ecommerce site needs a search box that can be seen at any time, and the user will be able to filter the results, and the search feature will allow users to better find the goods and provide a more enjoyable experience. If you have a wide variety of products, search should support filtering by category. Allowing users to search by color and size can also be a good way to get users to customize their search results, such as how many results per page display.

7. List related Products

If handled properly, listing related products can lead to cross-selling, for example, when users buy electronic products, they can list the battery, cable and other accessories related to the product, Amazon proved that the method is very effective.

8. Action button (call-to)

Do not underestimate the power of those action buttons, "add to Basket", "register", "Checkout" a class of buttons can improve your turnover and ease of use. To make these buttons appealing, you need to carefully speculate on the font, color, wording, position, and so on, and the buttons should be large enough to be clear and the colors should be in contrast to the background. In terms of wording, you should use "add to basket" instead of "buy Now", which will scare off some users. You should consider using a localized language, for example, US users are more accustomed to "adding to the cart", while British users are accustomed to "add to the basket". If possible, you can use IP to differentiate your customers ' sources to provide different localized languages for users in different regions.

9. Avoid hidden costs

Hidden costs are more infuriating for customers than anything else, and they are sure to show the user the price, tax, courier fees, and possible offers, and the sooner the better, people will know how much money they need before adding goods to the basket. If a lot of extra money is found before the checkout, they will give up the order and will not come back.

10. Make shopping cart visible at any time

The shopping cart should be visible at any time and should be shown at the top right. This way the user does not have to scroll the page to browse through the items and the total price. To better demonstrate ease of use, users should be allowed to modify, add, or remove goods at any time. The checkout button should be placed directly in the shopping cart to facilitate quick access.