10 points for better use of web analytics tools (next)

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Almost every SEO knows the concept of ueo, yes, is the user Experience degree optimization. But a lot of SEO does not know how to do can be used as a page user experience degree standards. Ip\pv\uv\ jump rate, these familiar nouns are as important indicators of UEO analysis. These metrics typically come from third-party statistical tools so that you do not use log viewer, such as Web Log Explorer, to view logs and then analyze them artificially. While Third-party statistical tools are now becoming more and more silly, there are some tips for using them:

Yesterday to share with you 10 points to make you better use of web analytics tools (above), today and then last share:

6, first understand the principle, and then use

The principle of the website statistic tool is that when the client accesses the webpage, it executes the JS file of the statistic code, thus informs the remote server, joins the visitor information to the database, and finally forms a report. Such a disadvantage is not direct access, can not be counted to traffic. This is also the statistical tool can not count to spider access reason.

And the principle of the server log is that when the user accesses the Web page, the server requests the request, and the server logs the entry request to the log. Notice that when the spider crawls the Web page, it will also make requests to the server, so the spider's access record can exist in the log. But the very tragedy of the log is the user's cache. When the user opens the page for the second time, it may not make a request to the server, but instead read the local cache directly. Then the statistical code can be counted to the log is not available.

When we understand this principle, for the log to increase suddenly (spiders crawl or be collected by others), the log instead of statistics code of the flow of more than the situation can have a certain ability to judge.

7, do not need different tools to do the same thing

I see a lot of sites at the same time using the CNZZ, 51.la, Baidu Statistics, GA and other flow statistics software, no matter what the purpose, I think this is no good. If you like CNZZ report analysis, like 51.la keyword analysis. It's OK to use 2 at the same time, but just to detect real traffic, there's absolutely no need. The data for each statistic is not the same, that is, no 100% can count to the flow of the tool, then use a completely OK. The more statistical software you use, the more likely it is that the Web page will be loaded too slowly.

8. Good at combination tools

Many do station group friends may be the knight, worm, Dark Horse and other software portfolio together, their respective roles. The same is true of web analytics tools. For example, I used GA as a visitor analysis tool, and use Web Log Explorer as log Analysis tool, use Xenu to detect site dead link and import export address. Put together the characteristics of each tool, this will make our work efficiency is greatly improved.

9, good at combination and analysis of data

The Flow statistics tool can give us a report every day or some time, but have you come up with an analysis of the data? For example, a year ago, the customer jump rate has not increased, customers now prefer which type of Web site entry form, every Friday afternoon 2-5 points between customer behavior analysis and so on. For example, I am an activity of two pages of data comparison, these are the focus of analysis, as long as the corresponding data together, then we want the results are very easy to get.

10, do not blindly follow, choose the most suitable for their

Find the tools that are best for you when you meet your needs. Although the functions of GA and CNZZ are much the same, but Cnzz more in line with the habits of the people, so it will be more convenient to extract the data. GA is more powerful than CNZZ, but the awkward interface may not be cnzz efficient. In the quantum force constant just out of time, a lot of webmasters to replace the 51.la quantum force constant. In Baidu statistics out of time, more webmaster to the quantum Force Heng replaced by Baidu statistics. Do not blindly follow other people's choice, the best for their own.

Learn WA after combined with SEO, not only will make the optimization traces of a lot of dilution, but also can make the site conversion rate a lot.

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