115 Network Disk "hard" thinking: Free mobile phone mode push cloud storage

The 115 web disks that used to focus on cloud storage have also recently played smart phones. However, the company's game is different: its first batch of 100,000 smartphones free, but users need to buy 99 Yuan 115 of the cloud storage VIP service.

Tencent Science and technology after the interview found that 115 network disk smartphone free behind, rather than its courage to try the new form of the Internet, rather than describe Baidu, Tencent and other large companies into the cloud storage market after small companies eager to find a way out more accurate.

115 Network Disk was founded in 2009, because the first launch of the public to share the function, was widely used by the webmaster to capture the initial market of cloud storage "Zhaizhu" status, the most brilliant, registered users up to 80 million, daily active user volume in 20 million.

However, due to policy, profit model, and other reasons, in early 2012, 115 network disk was forced to turn off the feature, the user volume plummeted. and its transformation to the membership of the profit model, the annual income of only hundreds of thousands of yuan level, nor enough to support the high cost of cloud storage costs.

At the end of August this year, the cloud Space War began, the major internet companies scrambling to launch large-capacity free cloud storage space, 115 network disk charging mode is more unsustainable. Thus, for the foothold of the market, 115 network disk has to find new models.

115 network disk out of the previous plan to promote the cloud storage fee services, the launch of 100,000 free smartphones for members and ordinary users snapped up, in order to map through this roundabout way, the 115 cloud disk visibility, while, for 115 cloud storage future on the mobile side of the competition to lay the user base.

However, after the free mobile phone to the user, how the smartphone will be linked to the future of cloud storage, and lasting mutual promotion, 115 network although a lot of ideas, but the feasibility of the implementation plan has not yet formed.

Public sharing-the heel of Achilles

115 network Disk launched in May 2009, the public share function is to make it widely used the main reason. Public sharing, that is, users upload data through the network will generate a link, while providing extraction code, so that other people can download it for free.

The first attraction of this feature is the Resource forum, webmaster. At that time, the founder of the 115 network Railing maple (micro-blog) to this surprise, however, at that time he always wanted to do the scale, the user data circle as far as possible, so accept this situation, at the same time, in order to attract more webmaster, but also the introduction of add-on Plug-ins, users upload download can be directly switched to 115 network disk rather than the forum itself server. This allows the webmaster to save a lot of bandwidth, but also more attractive to them.

Of course, stationmaster also gathers popularity for 115 websites, many ordinary users therefore know 115 network disk. In 2010, the 115 network disk became the leader of many small network companies. By 2012, 115 of the network disk registered users reached 80 million, the maximum number of visits per day to 20 million.

But Chengye defeated Xiao. The mass-sharing function, because of its uncontrollable sharing of content, has forced 115 to withstand the pressures of policy and copyright, and the mass-sharing of the resulting traffic is difficult to retain and deliver, making the function the Achilles heel of the 115-Railing maple eye.

Eventually, the feature was canceled after a statement of less than 400 words in the 115 network. One night, countless 115 network link failure, which can not avoid causing anger and turmoil, the direct result is the loss of users. According to the Alexa Web site data showed that 115 Web page browsing volume and arrival rate in the subsequent 3 months fell nearly 50%.

At this time, Baidu, Huawei, Tencent and other large companies have entered the local cloud storage area, and began to vigorously promote their own network disk. Not only did they not follow the 115 network to close the public to share, but to provide a larger starting space, the webmaster and users turned to go.

This incident, 115 network disk from cutting strength, but also for these large companies to send a huge amount of users. However, in the view of Railing Maple, this will make the real sticky users increased and active. Because in the cancellation of the public sharing function, the 115 network disk change rules, only allow mobile phone registration, to obtain resources to first add resources to the publisher as a friend, but also launched a social "circle."

He is hoping to make a profit on the charges to these highly viscous users, although the 115 network disk 2012 Hundreds of thousands of level of value-added revenue, and 115 network disk annual 50 million operating costs do not match. But he was very bullish about the future of the fee.

Of course, in Baidu, Huawei, Tencent and other large companies to tighten the layout of the pressure, 115 network plate is also constantly exploring other outlets.

Free phone mode to try the wrong

115 After doing a lot of exploration, which look for enterprise users is one of the main directions. Railing Maple will aim at those small and medium-sized enterprises that try to connect with the Internet, and build enterprise platform on the storage system.

At the same time, he also wants to use a great amount of resources in the server to provide value-added applications, such as online audio-visual and library.

Just as everything is doing a good work, and a new round of 100 million yuan financing is nearing the end, ready to push mobile end cloud storage new content, but unexpectedly 115 network disk with a chain hotel in the joint launch of a room to send 500G space activities, unexpectedly triggered the cloud storage field free space war.

First Jinshan proposed permanent free 100G space, with the 360 offer free to send 360G, then Baidu stand out free to send 100g+360g+1t space, and then, Tencent free to send 10t,360 free to send 36T, finally, Huawei offers free unlimited space, for the most climax of the war, It also marked the end of the war and the toll patterns of the past.

Railing Maple bullish on the cost of the model, naturally unsustainable. Although Fu Dequan (Weibo) says the layout of large companies, proof of the value of cloud storage, 115 cloud disk now from the early "cottage King" promoted to the era of feudal warlords "vassal state" is a thing to be happy, the future battle no matter how intense, 115 will become the object of being courted. However, to be an independent "vassal state" for a long time, the demand of the new foothold of the 115 network disk is more urgent.

Based on the demand for storage of huge amounts of data behind mobile phones and smart hardware, 115 web trays think of making their own phone brands. At the end of August, 115 network disk with a hardware manufacturers jointly set up five maple technology company, specializing in the development of smart phones, smart TV, boxes and other personal intelligent terminal equipment. In November, it cost 99 yuan to snap up 100,000 smartphone activities.

115 Vice President Fu Dequan, the cost of the smart phone to buy 698 yuan, 99 yuan is not snapping prices, but the use of the original price of 150 Yuan cloud storage VIP members of the cost. Fu Dequan that through free mobile phone activities, but also reached the initial promotion of cloud storage to allow users to understand the goal of 115. At the same time, lay the user base for the cloud storage application level war. However, in the 115 network disk free to send mobile phone activities in the benign direction of the development of a number of obstacles. Right now, how to send free smartphones to target users (mobile Internet veteran, with the possibility of paying for services and good interactivity), rather than the "Chinese aunt" level, let Fu Dequan headaches.

Currently, 115 of free smartphone's first 100,000 units snapped up into two steps, with senior members snapping up and buying by ordinary users. 115 Network Disk Senior members snapped up more than half of the process, December 10 began shipping. Regular user registration begins and is expected to begin shipping in early February 2014. Fu Dequan revealed that the future free smartphone will continue to move forward, the second phase will be launched 200,000, the third phase of the plan is to integrate the cloud storage and intelligent hardware industry chain.

He believes that intelligent hardware is an inevitable trend, and intelligent hardware is intelligent, because there is large data behind, large data needs to be stored, 115 cloud disk has the development of space, can provide the intelligent hardware Enterprise background server and space. and future cloud storage will become more intelligent, the direction will be applied, not platform. The uploaded data will reach professionals, such as blood pressure data reaching doctors and so on, while data can be returned, and users can quickly and accurately find the information needed in the cloud storage.

115 It is still unknown whether the model can be successfully used to push cloud storage fees with free mobile phones. However, in Fu Dequan's view, this is a chance to be wrong.

(Responsible editor: The good of the Legacy)