14 Design suggestions to improve banner ad clicks

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Although the Internet has developed rapidly, it is still kingly to use banner to promote products.

Many companies use this form of publicity, a lot of advantages: cheap, effect can be monitored, effective.

Now, suppose you have a client who wants you to design a banner ad, how do you design it? How to increase the click rate of ADS?

The following 14 recommendations for banner design are described in detail.

1. Choose the most effective banner size

According to Google ads, the most effective banner size:

336x280

300x250

728x90

160x600

Ideally, if the customer is not limited to space, then banner can be designed according to the above dimensions.

2. Distinct hierarchy

Company Logo:canon selling point: Special, New start

Banner design to understand first, but also the most important is: The purpose of the design is to enhance brand awareness, improve website traffic. The general banner consists of 3 parts:

Company Logo:logo design must be able to enhance brand awareness. Visually, make logos stand out in the banner of many elements.

Value-oriented: Popular speaking, through the selling point of products/services to attract user consumption, "selling point" is "value-oriented." is the main quality, or the main "discount"? is the main "special for" or "buy one to get one"? This section generally occupies most of the banner space, and to attract the attention of users.

Call of action: usually composed of text or buttons, such as "Point Me", "Learn More", "Register Now", "Now watch". The Call of action is the visual focus in the banner advertisement, which supports the viewer to click Deeply

3. To ensure simplicity

The simpler the design, the clearer the content, and the more quickly the user can see the banner ad.

4. Proper use of buttons

button can increase the click rate, effectively caused by the call. Generally in the lower right corner, the use of contrasting feeling more intense color.

5. Clear Border

From left to right: Android, Netflix, Bing

The human eye will naturally observe the objects in the frame. Therefore, the edge of the banner advertising is best to have a clear border. If the advertisement is white, it is recommended to use a gray 1px border. If it's not white, you can use black. This tip will make your banner a little more eye-catching.

6. Text to be clearly visible

Citibank, Starbucks, Citibank, Canon, Sprint's Banners

To do: the title and text use different font size, as far as 4 lines

Not to do: use Non-mainstream fonts, sloppy fonts, overly slender fonts, all uppercase fonts, and less than 10pt fonts.

7. Design to be consistent with brand image

M&m ' ads

Banner ads are linked to the login page. So consistency must be strong, to the user to show the company's image.

8. Correct file format

. JPG,. PNG,. GIF, or Adobe Flash format, allows you to effectively deliver your ads. If it is flash Banner, remember to convert to. GIF format, so you can get full device support, and there will be more people browsing banner.

9. File as small as possible

The smaller the better, preferably less than 150kb, because users generally landing a Web site will be directly downward flip, so if you can quickly load, you can "catch", there will be opportunities for users to see banner ads.

10. Magical images, but do not rely too much on

From left to right: Victoria ' s Secret, New York life, Ally

Choosing the relevant images and photos can improve the communication ability of the information.

There is no overly sampling concept, there is not too much text narration, a picture wins thousand words.

Overall, however, the picture is not always effective, and sometimes the font design also affects the advertising effect.

11. Creating a sense of urgency

Create a visual sense of urgency by using coarse, contrasting fonts. So that users can't wait to buy, click. But once in a while it's OK to try it, not always.

12. Appropriate color

From left to right: Tyroweb book Publishing, Samsung, Apple, Google, Chase, Weight watchers

When it comes to color, it may be useful to look at some of the articles on the network. Use color correctly, side is kingly.

Also, the design of banner to use RGB color mode, because it is generally on the screen to see ads.

13. Try the action

Dynamic advertising is always more eye-catching than static advertising, but must ensure that the dynamic design clear, direct, not off.

No more than 15s, simple dynamic effect is best, generally do not repeat more than 10 times. Also, the dynamic effect should be effective in causing the call of action.

14. Coordinate with the website, at the same time can stand out

Dos Equis AD on ESPN

If your ad and the style of the site match, perfect match, then the user will have a sense of information about the ad. At the same time, but also to strive to make the ads stand out, it depends on your skill.

This is all, to note that banner design is a function greater than the form of the design, good-looking no use, even if ugly, but the click rate is enough, this is the essence of banner design.

Original link: http://99designs.com/designer-blog/2013/10/14/14-design-tips-for-more-clickable-banner-ads/

Link: http://www.uisdc.com/banner-click-rate