Abstract: As a personal webmaster, we may need to act as a versatile, both to do the site, but also to do the editing, and even need to do promotion. People who have done the site know that it will take us a lot of time to build stations and editors, and sometimes a little problem requires us to get busy
As a personal webmaster, we may need to act as a versatile, not only to do the site, but also to do editing, and even need to do promotion. People who have done the website know that it will take us a lot of time to build stations and editors, and sometimes a small problem needs us to work out all day. This does not make us have more energy to do promotional work. On the Web site to promote the methods and skills, the network on a daily basis to share the success of the webmaster, but also has the internal advanced pay training study. But the real way of doing it requires a period of practice before it can be appropriated.
We need to learn to save time, can be in accordance with the success of previous methods to quickly apply to their own web site, we can also use their methods to adjust our site, today I will share with you this article, I learned from the SEO blog abroad, on how to quickly diagnose the site, And then adjust the SEO strategy 8 steps. As long as we follow these steps, we can feel the pulse of our website and what adjustments need to be made.
First, check our robots.txt file. I have also seen a lot of people, including me before I think robots.txt file is not used, in fact, is very useful, this document can control the crawling spider, can prevent some unnecessary files crawling, direct search engine access to the main content of our site. Then you can enhance the site's necessary weight page.
Second, check the worse than the page hits. I have always been more respected every article should be carefully edited, rather than through the collection of methods to build a station. Because we are in the editing of each article is focused on to do a certain keyword, we can see all the page clicks, too low to explain is not perfect. Is the content layout problem, or keyword density, is not enough external links, or keyword settings. We need to edit and adjust these less-clicked articles.
Third, the domain name is 301 directional. This is also a part of the weight, many people also ignore this. In fact, the WWW and not the WWW Web site opened is not the same, theoretically 2 sites, for search engine crawling, will also think 2 sites, will affect the weight of the site. We need to locate ourselves using WWW or not, and then do 301 directional processing. Centralize weights to a domain name.
Four, whether 404 processing. In particular, after the revision of our website, there are many error pages do not exist, these require us to do 404 processing. If you do not, there is no page in a certain period will be removed from the index, at the same time, will also reduce the spider's crawl cycle, think your site has been deleted. We need to do 404 pages to tell the search engine that we have a facelift and now there are other new pages.
Repeat page processing. GG has such tools, you can check that we have duplicate title page and so on. Recently, I also check this problem, our company's Web site has been stagnant, the main reason is the turnover of editors, the previous update of the content title is still continuing to update, so the same title of the site needs to be processed off.
Check links. Link is to improve the weight of one of the main ways, we need to regularly check whether there are others to remove our links, as well as we need to check the other side of the site is down the right, if there are other changes, need to adjust in time, communication. We also do not easily remove other people's links. Even if their current site is lower than our quality, do not remove, because to a certain extent still has a great impact.
VII, check the uniqueness of the link. Here for example, we sometimes do links or internal links, will use the direct URL, and sometimes use the URL behind +index. HTML like this, or sometimes the directory is not with/logo behind, and sometimes with. This approach is wrong, we need to unify the specification, start with which to use which, do not change.
VIII, with IP sites. Sometimes the same IP under the other site down the right will also affect our website, generally not. Unless there is a particularly serious problem in the server IP site, the search engine has been irritated.
The above 8 methods, I think the fastest, but also the best to identify, judge the weight of the site, make adjustments to the basic steps, only need 15 minutes to complete. No matter how big our site, the correct treatment of search engines, do a good job standing, always right, search engines will not punish you for no reason.