1516 Site navigation webmaster: Digital Domain name expensive in the development of brand significance

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Domain name should be short, easy to understand, good to remember as the principle. Therefore, if the domain name can be consistent with the site's brand, it is undoubtedly more conducive to memory. For example, Taobao's domain name and brand is consistent, are "Amoy to good things" meaning, so it is very easy to remember. But the digital domain name short board precisely here, the number itself significance and the website brand often does not have the direct connection.

Digital domain name to make up for this short board, we should pay attention to the development of brand significance. Many famous stations, large stations, the new station is to do so. For example, Alibaba newly enabled domain name 1688 is its brand homophonic. 1516.net site has developed its own domain name homophonic: I am first-class, have my way. This is to establish the image of the website, promote the brand of the website to play the positive promotion function.

How does the digital domain name develop the brand meaning? Using Homophonic Association is a main method. Through the pronunciation of the number itself, Lenovo and its same, similar, similar pronunciation, so that the digital domain name and website brand consistent. For example, the number "7" can be associated with the "Up", "play", "Go", from "3" can be associated with "think", "Sheng", "Deep", "on" and so on. 17173 contains the meaning of "game game", while there are "together" (people play the common language of the game).

The use of Homophonic Association, can be "initial association." That is, the initials of the Digital Pinyin association with the same, similar to the initials of the words. For example, the initials "Y" from "1" are associated with the same "want", "have", and so on as their initials. can also be "finals association". For example, from "7" Lenovo to the "play." Of course, it can be the whole association. For example: from "17" Lenovo to "together."

Develop brand meaning, can give the digital domain name with new vitality, let the digital domain name accompany the website to go better, farther.

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