17 web site hidden trouble impact search engine indexed rankings

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Every person who do the site is very concerned about their site in the search engine performance, especially do SEO basically every day will query the site's collection, keyword rankings and other data. Keep the site's search engine collection, maintain and improve the Site keyword ranking is a lot of webmaster goals, and for these goals to adopt all kinds of measures or seek medicine everywhere. In fact, we also know that any data in the search engine is changing, included in the increase or decrease or ranking of the top and bottom are normal things, excessive worry and care are superfluous. But as a webmaster, we can work on the site from the body, to reduce the site by the search engines do not think it is appropriate or will be deducted points to the site factors. Excluding these web site rankings and the hidden dangers, the search engine how to change is not within your ability, and then estimated your rankings and included will not have too much volatility.

In an interview with Google staff in the summary of the article, the general impact of the site included in the rankings of the hidden factors have 17. These hidden factors affect a lot of sites in Google included in the situation. If your site has the following problems, you should try to repair or optimize, for the site's Google performance should be good.

1. Too SCM A percentage of your links are reciprocal

A large part of the site link is a reciprocal link. Reciprocal links in Google's weight has been getting smaller, and if the site too many reciprocal links will certainly give Google and other search engines bad impression.

2. Lack of high quality inbound links

Lack of high-quality import links. High-quality external links to improve the weight and trust of the site has a very high role. If the site lacks high-quality external links, Google may think the site lacks quality and authority.

3. Too SCM A percentage of your inbound links are not relevant to your site topic

Most of the external links lack relevance to your site. In the search engine optimization process outside the link construction, the link relevance is very important.

4. No Outbound Links

No links were exported. No import link will affect the site score, the same site if there is no export link, it is also problematic. Imagine the next closed web site, how can it be a high-quality site?

5. Outbound links to upgraded quality sites

Link to a low quality web site. Links to low quality sites and even some spam sites will seriously affect the performance of the site in Google, and may even be punished by K.

6. Too SCM A percentate of your outbound links are nofollowed (note:does not apply to blog comments and forums, where this expect Edbehavior)

Most of the exported links are added nofollow properties. (This article does not apply to blog comments and forums, these places should all be added nofollow.) ）

7. No coherent topic for your site

The site lacks a continuous topic. The continuity of Web content is also important in Google. What all talk about the site is not necessarily a boutique site, and its original rate is bound to be very skeptical.

8. Too SCM A percentate of your pages with duplicate content

Too many pages are duplicate content. Although some people say that copying content will not affect the site's keyword rankings and included, but too much duplication of content is certainly not a good thing. If you are using the WordPress program, you can look at my wordpress seo to avoid the emergence of WordPress copy content.

9. Too SCM A percentage of your pages with minimal content

Too many pages lack content. (This translation may not be accurate?) The short article is bound to involve the quality of the content of the problem. Each page is a few words to end the content, not a high-quality Web site performance.

Titles are duplicated

Duplicate title. Should pay attention to SEO people will not make such a low-level error.

than 5 keywords metatags on your pages

The Meta Keywords list contains more than 5 keywords. （！ Should be a lot of web site Meta keywords are set more keywords, especially the home page. ）

Meta descriptions are the Mahouve on every page

The meta description on each page are the same. The same meta description is not a seoer. WordPress meta optimization can refer to here and here.

Image alt tags that are way too long

The alt label for the picture is too long. A few words for the alt description of the picture are sufficient, and too much description may be the expression of a stack of keywords.

Keyword Stuffing

Keyword fill. There's nothing to talk about. Note the keyword ratio of the page, but not too deliberately.

Hidden text, or almost Hidden text

Hide text or similar hidden text. Hidden text in several major search engines are absolutely the reason for K. I personally understand that a similar hidden text should be text with a background color.

Hidden links, or almost Hidden links

Hide links or similar hidden links. This is also described in an article by Matt Cutts. Simply put, don't let users tell you the link is late.

Web Server Downtime too high

Too many down machines. Website and server stability for the site is indexed by search engines and keyword rankings are very important. So choose a suitable service provider.

The factors that affect the performance of the site in the search engine are certainly not just these, but also can refer to the impact of the search engine ranking factors this article. As a webmaster, or hope that the site has a better performance of the webmaster should pay attention to these factors. If the site involved in the search engine penalty rules, then basically do not have to consider the site's keyword performance. Preventive, the good quality of the site itself, to avoid the existence of hidden Web site is the site based on the basic search engine.