"2013 China Apparel E-commerce Operation Report" released

July 8, the professional third party electronic Commerce research Organization--China Electronic Commerce Research Center (100EC. CN released the "2013 China Apparel E-commerce Operation report." (Report download: www.100ec.cn/zt/2010bgdz/) The report brings together the Chinese e-commerce Research Center to Korea's clothing house, the Mann, crack silk, green box, seven, Angel City, Number 0th men, Osaka, NOP and other network clothing brands and Ling, Camel, Gloria, Gxg, Taiping Bird, Seven wolves, the United States, Senma and other traditional brands in Taobao, Cat, Jingdong, Dangdang, Amazon, store 1th, EBay, where the customer prudential products such as sales of the focus of the monitoring, analysis and research, but also focused on the analysis of Massamasso, the state purchase network, Lanmiu, Dream Bazaar, clothing network and other apparel vertical operators of the operation. Online shopping market to meet the increasingly wide range of consumer goods demand for continuous category expansion, including clothing and footwear high. According to the China Electronic Commerce Research Center (100EC. CN) monitoring data show that 2013 China's online shopping market accounted for the highest proportion of the category is clothing shoes and hats, user purchase rate reached 76.3%. China's E-commerce Research Center predicts that the 2014 apparel and footwear category user net purchase rate will be more than 80%. Visible, clothing, shoes and hats category of the net purchase demand, high repurchase rate, is the electric business enterprise competition for users the most potential category market. According to the monitoring data of China Electronic Commerce Research Center, 2013, our country clothing net buys market transaction scale is estimated to reach 434.9 billion yuan, 2012 year 305 billion yuan grows 42.6%, accounting for the whole net buys the market 23.1%. 2013 Apparel Industry Net purchase penetration rate of 21.7%, compared with 2012 growth of 5.8%. China E-commerce Research Center predicts that in 2014, China's apparel online shopping market overall size will reach 615.3 billion yuan, an increase of 41.5%, accounting for the national network market size of 22.1%. (Note: China e-Commerce Research Center map) survey data show that 2013, China's apparel consumer prices rose 2.4% year-on-year, the growth rate fell 0.9% from 2012. National key Retail Enterprises apparel sales price rose 2.9% Year-on-year, the increase was 7.1% from 2012. National key large retail enterprises apparel sales price per month rose in the last three years of the lowest, and even individual months also appeared a decline. This is closely related to the intensity and frequency of the retail business in terms of promotion. In addition, 2013 more than the size of apparel goods sales rose 11.5% Year-on-year, the growth rate is lower than 2011 and 2012 respectively 13.6 and 6.2% is the lowest since 2003. Sun Lu, an assistant analyst at the China Electronic Commerce Research Center, said that clothing market sales growth has not been significantly accelerated compared to previous years, but showed a sustained slowdown in the three-year trend, slowing growth, clothing price increases are also significantly narrowed. (Text/light mo)