2013 Development Trend Inventory: Broadcasting cloud computing large data thick thin hair

013 years will be over, review 2013, carrying 2012 "triple network integration", "OTT", "CDN", "Internet new Media" of the remaining temperature, burning "4K", "4G", "Big Data", "Cloud computing", "FTTH" of the hot, in this year radio and television has been too much to be expected and intentions , at this time last year, we are looking forward to the radio and television industry this year and how many wishes, Hui-Cong radio and television network with a year of information collection, inventory 2013 of the industry's most representative fluctuations and changes.

In the area of it communications, whether you're frantically building a data center from home or abroad, or a global Cloud computing alliance, Cloud computing "and" Big Data "in the 2013 has become a first-line concept of fire, so that the flames inevitably burned to the same in the three-net integration pattern in the field of communications competition in the radio and television industry. The rise of the data business around the world and the provision of cloud services have allowed radio and television to see the business model of "Big Data" and "cloud computing" in the coming year at the end of 2013. Follow the torrent, let us see how this year's radio and television hold live the emerging concept?

Jiangsu Cable Integrated Data Service 5 key points of radio and television data service

The promotion of the integration of the provincial network to the data business is obvious. March 21, 2013, Jiangsu Cable Data Network Limited liability company general Manager Cao Wei in BCC Interconnection sponsored "fourth session of the future series of digital Technology Forum" on Jiangsu Cable through the Jiangsu Provincial Radio and television network integration throughout the province to actively promote the Internet technology and data business convergence and integration of the full introduction.

According to Cao Wei, the current cable TV users in Jiangsu province, nearly 20 million, digital TV users more than 10 million households, the city after the two-way network transformation of more than 6 million users, has access to two-way data network users have more than 2 million households. For the data business has laid a stocky foundation. After the establishment of wired in Jiangsu Province, the cumulative investment of hundreds of millions of to improve the entire province of data business platform construction, the completion of the Provincial data center room core routing Exchange, large-capacity firewall, large TV high-definition streaming media, content media cloud, such as the construction of seven major systems, with the province's Internet exports converge to all over the city to provide Peer-to-peer video streaming media and other content distribution capabilities , but also laid a solid data base for the overall development of the province's data business.

The current impact of radio and television data business development contains five key issues: the first is the high cost of outsourcing Internet export bottleneck, the second is the optimization and perfection of broadcasting data network and access network operation and maintenance management system; The third is the convergence of the content resources of the high broadband products, and the guarantee of the user experience; Five is to adapt to the current use of young users, To create a radio and television network characteristics of the Internet video service system, to increase user stickiness, grasp the initiative of the next development.

So the development of Jiangsu Cable is mainly adhere to the broadband access business and value-added services two-way development, the layout is not limited to the living room, but also include other rooms, do a long-term planning, do a good job on the basis of the content to be focused on services, through various forms of open cooperation. In order to guarantee the next big data business development goal of Jiangsu Cable, Jiangsu Cable promotes the implementation of the "3431" project of broadband Data service: Perfecting the load-carrying capacity of the dry-layer data network in the province and the city/Access network expansion/internal and external network separation control, family/community/commercial Area The scope of the local bearer network of enterprises and enterprises and the construction of "three abilities" to promote the engineering maintenance level; 4 "refers to" four platforms, to create "big TV", multi-screen integration and Internet Application Service innovation polymerization, city and municipal resources services convergence and exchange, Internet content management and settlement, the client video conferencing, monitoring, The "four platforms" of cooperative office; the second "3" refers to the three business systems of "basic access, value-added service and extended development" of Jiangsu cable data service. 1 "On behalf of Jiangsu Cable hope to achieve the goal results, not only to create a multi-screen interactive video line, my big TV, intelligent remote control, interactive games, video communications, such as a group of users over 100,000 of the data business innovation products.

The necessity of developing large data in radio and television application of three aspects of large data

Coincidentally, the same data business and the establishment of large data has been exploring the operators abound. At the end of 2013, Chen Changwei, deputy general manager of Xinjiang Radio and Television Network Co., said that in the Internet thinking, more near to the user has a greater right to speak, more understanding users have a higher pricing power, user experience better have more premium rights. and large data through data collection, analysis and processing to accurate analysis of users, can better meet user needs. Therefore, large data has become a very important weapon and innovation tool for radio and television.

In the context of rapid popularization of intelligent terminals, the terminal hosting video, in addition to PCs, is gradually covering the iphone, IPad, Android, Xbox, Wii, PS3, Blu-ray player and internet TV. and telecom operators, internet companies, hardware equipment and content manufacturers will be positioned themselves in the video industry participants and to obtain the corresponding value, especially with the issuance of 4G license, the entire video industry will start a new round of subversion and competition, video services has ceased to become a radio and television network operators patent.

What about the radio and television network? In the analysis of the user and radio and television network break up a lot of reasons, such as services, tariffs, but the most critical or traditional video content services have not satisfied the user's demand for video. Chen Changwei said, since cannot defeat the enemy, that uses the enemy, therefore embraces the Internet, the development radio and television network Big Data is imperative!

Cable operators in the hands of the user data is very large, the type is very rich, but this is only the advantage, to be fully mining the data into more valuable information for the enterprise, there is still much work to do. In the "user-centric" era, radio and television networks need to learn from our competitors, embrace the internet, embrace large data, digest the successful experience, based on the characteristics of the radio and television network itself to the advantages of resources into the market.

The large data applications of radio and television networks are mainly as follows:

First of all, in the multi-screen strategic support, according to the current trend of video development, multiple terminals seamless link is irreversible.

Secondly, in the market level, radio and television networks can use large data on their own products to serve, through large data analysis of user behavior, improve product design, and through user preference analysis, timely and accurate business recommendations, strengthen customer care, enhance user experience, increase user viscosity.

Third, in the enterprise management level, through the business, resources, financial and other types of data analysis, accurately determine the company's business management and market competition strategy.

Facing the direct "wolf" competitor Internet, the current data business is still in the initial germination and growth period, but obviously under the Internet competition pressure, radio and television have to consider how to establish their own data business and carry out a new value-added services.

19 Provincial network to set up cloud Industry Alliance Holding Group for heating and downstream resources

On October 24, 2013, the 21st session of the International Transmission and seminar, Cho Xiao Media vice president, said that China's radio and television cloud service Industry Alliance has been formally established, the core members include Hunan Province Network, Hua Group, Hubei Province network, Anhui Province network, Liaoning Province Network, Sichuan Provincial network, such as 19 provincial, 3 City-level radio and television operating company.

The function of the Alliance organization is to form a common market, to perfect the multi-service industry chain of radio and television network, to construct a cross screen cloud media for three-network fusion, and to use the service system. We should plan and develop a variety of business innovation bases, develop market rules for resource sharing around the world, establish uniform service standards, improve service quality and meet the needs of market-oriented competition.

Hubei Radio and television chairman Lu value friends said in the meeting, "in the state network company has not been established, we can only hold a group of the network heating." ”。

In addition, the Cloud Industry Alliance will also establish a competitive, new generation of radio and television networks, set up across the network, across the terminal of the whole business cloud service system, to create digital home entertainment information and intelligent Urban application services platform to form the Alliance Common Market.

Epilogue cloud services and the value-added of the data business are obvious, as business models evolve and mature, 2014 will be a year of "Big Data" and "cloud computing". The first companies have stopped, we look forward to the strength of the next year to stabilize the second array.