2013 local site to the vertical refinement of the fine to survive

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First of all, before beginning to share, I wish you all a happy New Year! Why do you want to write a question? By the Ningjie network in the group, we chat. One of the webmaster friends asked "How do you like this year's harvest?", because this group of basic more than 90% are local station webmaster, among them, like me the bitter force stationmaster, so late still insist.

Well, let's get down to it. Because of its own operation of local portals has been more than two years, the internet has undergone a great change over the past two years, and the trend of this change is becoming more obvious, and further intensified, then in 2013, for our local portal site, how will we face changes? As a personal humble opinion, I would like to share with you, I will use my actual case to explain.

Two years ago, I was the first batch of buying 163k system, then 163k looks so strong, as if omnipotent, and this system also let us these bitter force webmaster see a lot of hope, because of his direct profit model. And with the emergence of a large number of local Web sites, small ants, kingcms, such as a lot of specific sites for the local system came into being, but the basic idea is consistent. is to come up with the most direct profit model, and this model from our operation can be seen, businesses like, many times, when we do business will let the businessman before the feeling of light, so we in the online in Shangluo less than one months on the line has the first instalment of business users. But as the operation continues to deepen, to the time of renewal, we found that we can provide business model of the service is very limited, and even some businesses take us and some local DM magazine contrast, said the effect is not obvious. And the biggest drawback of this model is that everything seems to work, but nothing is good. Why do not do well, in fact, the reason is very simple, not deep into the industry, we have been floating outside the industry, between the Internet. In this way, we only provide customers with a display of information, not the effective communication we think about. For example, we send a promotional message to a partner, although the click rate of promotional information is quite good, but the feedback given to the business is poor. So the business does not feel our real existence. Later on this issue, I specifically consulted the Ningjie network teacher Zhou, Zhou teacher gave the answer is the way, I was a little dizzy, because I still did not be able to go into the industry to do, to understand the real needs of customers, until later, listening to Xinyu lectures, I suddenly found that they really did not give customers what to do.

After two months of deep thinking, and customer talk, I found that in fact, our customers are small businesses, they do not need what the so-called brand marketing concept of things, they need consumers, is the real consumer. From this, only then introduced me this article topic "2013 Local website should move toward the vertical refinement to be able to survive". Local site only to do vertical, in an industry to do fine in order to reach more merchants in the same industry, to gather a large number of the industry needs of real consumers. For example, the long estate industry, in the past model, we are charged for the information of the real estate, advertising fees. But what can we bring to our customers? Later I found that the real estate industry is very deep in the water, for example, I spent a week to walk through all of our real estate in Shangluo, when running all the real estate, summed up the part of the data, I can know that a total of 19 in Shangluo sale, the sales of various properties of the node, Are there any promotional needs in those buildings? After these data come out, I will according to different real estate projects for different marketing methods and marketing rhetoric, to give customers a different marketing plan. So the final customer benefits with us, we benefit from net friends. Then there is a concept of refinement, in fact, in the case just now, we have explained this, refinement is to be based on different customers to give different scenarios, and this program for each project is not the same, is on demand, in addition to our weekly summary, monthly summary, so down, Our content professional degree of natural rise, customer trust, user satisfaction.

What is the disadvantage of not taking such a route? According to the past of the portal thinking, it is certainly not received back money, this is a trivial matter, the key is in the customer base in the bad Word-of-mouth, want to develop new customers is simply a way of thinking. So say the way of thinking, this sentence I now is the real feelings, do not know the same place to do the station's friends have not felt it? If you feel, let the vertical, refined the local portal to more violent some.

This article by the Shangluo Forum www.e0914.com Edit Chiu Original, write is not organized, also welcome everybody to pat Bricks, also welcome everybody add my qq:64525340 everybody