2013 scale ranked war pull down the curtain

2013, the balance treasure for the fund industry to show the charm of the Internet, there is no and the internet big guy has the deep cooperation to decide the fund company year-end scale of the necessary factors. In this net competition regardless of the price, in addition to "one elder brother" Huaxia fund to keep the leading position, other fund companies can only watch the days Philip Fund reverse attack into the industry "second." 2013, just the beginning of asset management industry reengineering, 2014, Tianhong Fund guide, Ali's Zu Guoming said "bright spots in the mobile end", Guo Shaqiang said "Tianhong fund will be full internet", the fund industry has been unable to change the fate of the internet change.

The 2013 scale ranked war drew the curtain.

In the years of scale wars, money fund owners ups and downs. 2013 is the same, the difference is that the 2013 scale war, because of the participation of the Internet, there are more surprises and surprises.

Unsurprisingly, the balance treasure scale of 180 billion, helping Tianhong fund leaped into the second largest fund company. However, there are also fund companies at the last minute, there has been a huge redemption, there is no response to real-time redemption of the embarrassing scene.

The banking department's favorite trick--with the Monetary Fund impulse--has been staged this year, and the difference is that there are banking funds opting to take the initiative to "truce".

Electric dealer makes "accident"

December 30, 2013, there is only one trading day until the end of the year. Fund companies are rushing to the scale of the war, but the accident happened.

21st century Economic Report reporter learned that a fund company on the direct platform of the Money fund encountered a large redemption, so that the day the holder of the real time to redeem the situation.

The Fund's customer service staff told reporters the same day, because the redemption amount suddenly increased, so that the fund company prepared cash is not enough to deal with redemption, so 30th can only choose ordinary redemption, the next day to redeem funds to account.

The last moment was an impulse, and the sudden crisis left the fund company unprepared. The total size of the fund company ranked more than three quarters, down three rankings.

Under the wave of internet finance, internet finance dominates the scale pattern of fund industry.

In 2013, the fund company's scale war drew a full stop. Huaxia Fund still occupies the position of Big Brother, followed by the Tianhong Fund, Yifangda fund, the South Fund, the Bank fund, the GF Fund, the Suisse Fund, Bosera Fund, Huaan fund.

In the top 10, most of the electrical business capacity in the industry is first-class. Tianhong Fund company relies on the largest domestic monetary fund to increase the number of Hong Li Bao Superior. From the 40 in 2012, all the way through, after the 2nd. Data show Tianhong fund company size amounted to 194.362 billion yuan, which docked balance treasure of the days of Hong-Li Bao contributed 185.3 billion yuan.

China's cash increase, the size of 43.7 billion yuan, October 28, 2013 onwards the fund has increased China's cash increase in the category E fund share. E-Class share through the electronic trading platform for the purchase, redemption Business, the Fund's electronic trading platform included. Prior to the reporter learned that Baidu to China's cash to increase profits brought billions of of the asset scale.

October 2013, the fund opened mobile client "current Treasure", December 18, KA real demand treasure set up, specifically for online direct marketing system, as of December 31, KA real demand treasure scale of 342 million yuan. Close to the end of December 24, 2013, KA Real 1 months of financial management E set up, the first suction gold 3 billion yuan, the fund products are sold through the Baidu drainage.

Reporter learned that the easy to reach the fund's website direct sales platform to bring the scale of the same considerable, about 8 billion yuan; The Southern Fund's direct currency is also the industry leader.

At the beginning of December 2013, the large-scale direct-sale system found Jinbao was established, as at the end of the four quarter, about 6 billion yuan.

The ability to add electricity to the industry is one of the few, ranking 13th this year, two higher than 2012.

At the end of 2013, the second pure electric power trader of the Fund, which was the first of its 30-hour fund, started with a total of around 600 million yuan. Set up in September 2013, the remittance of cash treasure, is the first pure Electricity Exchange fund, through the online direct channel Tim Fu, the fund's products increased to 11.8 billion yuan at the end of the four quarter. Jianxin Fund immediately after the remittance fund, the distance to add to the rich scale of 7.8 billion yuan, if there is no two pure electric Power Exchange Fund, then add rich will be Jianxin fund to overtake.

2013, the electric dealer has not been exerting force, and is a Non-bank fund, was squeezed out of 5 at the end of the year, to 105.7 billion of the size of the nineth, which is over the years, Bo-time fund ranked the most behind the last.

Banks have different attitudes towards scale

The top ten fund companies, there are many banks are fund companies figure.

Bank of China Fund, the Suisse Fund in the top ten occupy two seats, respectively, ranked sixth, eighth place. Two fund companies belong to the Bank of the fund companies, the major shareholders are the Bank of China, ICBC. But the four-quarter "sprint" is quite different.

Four quarters ago, the Bank of China fund performance flat, as of 2013 three, the Bank of China fund scale of 73.3 billion yuan, ranked 14th. In the four quarter, the Bank of China fund began to exert its force.

The Bank of China fund has issued three products, the Sino-Silver Hui-li Pure debt was established in early November, the Sino-silver medium and high Level Bond Fund was established in early December, the short-term financial products have disappeared for a long time, and the bank's financial management was set up 21 days on December 19. Three fund total contribution scale 23.1 billion yuan.

In addition, BOC Financial management 7 days B, BOC Financial management 60 days B two fund four quarterly growth of 7 billion per cent respectively, the Bank of China's financial management 14 days B increased the fertilizer more than 5 billion yuan.

As a result, the BOC fund from the end of the three quarter of the ranking of 10, the fast growth of the six major fund companies, four quarter end, the bank's asset management scale of 121.7 billion.

Looking back at the end of the 2012-year scale war, the Bank of China funds to adopt a decisive tactic similar, BOC financial management 60 days, BOC pure debt, bank finance 7 days three funds in the four-quarter set up, and bring incremental capital of 11.9 billion yuan. In addition, other monetary funds such as BOC 14 days B, the Bank of China Monetary Fund, respectively, a large increase of more than billion. In the end, the Bank of China fund total size of more than 100 billion yuan, from the end of the three quarter of 2012 ranked eighth, the top 10 successful leap forward.

However, unfortunately, the Chinese Bank fund management of billions of assets in 2013, only 58.4 billion yuan, the assets shrank nearly half.

The same fund company, which is the banking department, has also achieved a "leap forward" in the four quarter. Nong Yin Remittance 14 days Wealth Management fund was established on December 18, the initial scale of more than 5.1 billion yuan. In the four quarters, the scale of agricultural and bank transactions in the third quarter total growth of 16.5 billion yuan, contributors in addition to the new short-term financial products, 10.7 billion yuan of incremental funds from the Agricultural Bank remittance Fund.

Eventually, the bank's tally was jumped to 26th place from the 38th place at the end of the three quarter.

Although the same as the banking department, but Suisse and the above two fund companies, the four-quarter ranking is not in the back. The 2013 annual ranking of Suisse from the fifth place in the three quarter to eighth place, which is very rare for bank funds.

Reporter statistics found that in the four quarter of this year, ICBC Credit Suisse's many short-term financial products are downsizing. Suisse 7 days of financial management A, Suisse 14 days of financial management A, Work Suisse 14 days of financial management B, Suisse 7 days of financial management B total shrinkage of 11 billion. At the same time, the bank Credit Suisse Monetary Fund four quarter size only increased by 850 million yuan. The 2012-year period, the Bank of Credit Suisse Monetary Fund has grown by 7 billion.

The work of Suisse is so contrarian, whether it is compared with his peers, or compared with previous years, it is contrary to conventional rules.

There is an analysis of the industry, the fund companies to the end of the scale "waste". Whitewashing the scale of course can give shareholders a better account, but the end of this year's high cost of funds, fund companies to pay for the short ranking of about 2 per thousand, or even higher commission. Helping the funds to recede like floods is not in itself conducive to the operation of fund managers.