2013 survey report on mobile phone usage time of Chinese it netizens

I. Survey background as China's smartphone shipments continue to grow, smartphone penetration is rising rapidly. Now, in 123-line cities and even four or five-line cities, the smartphone has penetrated the Chinese it Netizen's work and the daily life, occupies the it netizen to go to bed, the toilet, and so on the minute minute time of the bus, then the Chinese it netizen uses the smartphone time exactly to have what characteristic? ZDC, the Internet Consumer Research Center, has conducted a survey and launched the 2013 report on the use of mobile phones by Chinese it netizens. This questionnaire was taken in Zol home page hanging out, zdc Sina Weibo promotion form to collect, the time from May 17 to June 2, 15 days, a total of 1028 questionnaires, through the IP, mailbox, answer completeness and other data screening, to obtain a valid questionnaire 1012, the questionnaire effective rate of 98.4%. Note: Because the research sample mainly originates from the Z0L website, may have the influence to the research result. Key data dances the number of smartphone users accounted for 90%, with Android users taking the absolute mainstream. • 18-point-22-point It users are most concentrated using mobile phones. • 24-hour users accounted for nearly 80%, of which students and enterprises at the grass-roots technology/research and development staff 24 hours high proportion. • The bedside table is where most users place their phones when resting. • The highest number of users who use mobile phones before bedtime, up to 66.3%. Ii. status of smartphone usage 1, smartphone users account for more than 90% of the smartphone users in the IT netizen ZDC survey data show that the current Chinese it netizens, smartphone users have become the absolute mainstream, accounting for more than 90%, to 92.6%. The proportion of non-smartphone users is only 7%. It can be seen that the IT netizens are in front of the trend of mobile internet. (photo) Are you using a smartphone? 2, Smartphone system distribution Android system users accounted for nearly 70% from the IT Netizen's smartphone usage, the use of Android models of users accounted for the highest, reaching 68.4%, which is the current Android system has become the mainstream of the market. The second is Apple iOS users, with a ratio of nearly 20% to 17.9%. Symbian, which has come to an end, has a relatively low user share of Windows Phone systems that has not yet risen, at around 6%. (figure) What operating system does your smartphone support? Third, the use of smart phone (i) daily use of time 1, morning? Noon？ Or at night? 18 O'Clock-22 point it netizens who use mobile phones most concentrated survey data show that from the morning eight to 0 o'clock the use of mobile phone users accounted for more than 40%, of which 18-22 of the users of the mobile phone is the most concentrated, accounted for more than 50%, and 20-22 points relatively high, to 51.9%. From eight o'clock to 14 the number of it netizens using mobile phones is over 45%. (figure) Which of the following time periods do you use your handsMachine？ Will the machine be shut down in 2 or 24 hours? 24-hour boot user accounted for more than nearly probably from the shutdown behavior, it netizens, nearly to say 24 hours a day to keep the boot state, only 15.9% of the users said sleep, rest when the shutdown. It can be seen that with the richness of smartphone function and the importance of the role played in the user's life, the user's reliance on the mobile phone is further deepened. (figure) Do you turn on the boot 24 hours a day? Students and enterprise grass-roots technology/research and development staff 24-hour high proportion of it users from different occupations, the student group in the school 24 hours a day to maintain the highest proportion of the boot, to 16.9%, the enterprise grass-roots technology/research and development personnel in the 24-hour boot ratio is more than 16%. Freelancer Group 24-hour user ratio is also relatively high, in more than 10%, zdc that it has a strong relationship with the nature of the job. (figure) 3 of the 24-hour boot ratio for different professional it netizens, where is the cell phone when sleeping? The bedside table is where most users place their phones when resting. ZDC survey data show that at night when sleeping, 40% of users will put their mobile phone on the nightstand, while the user on the edge of the pillow is also relatively high, 35.7%. The proportion of users on the bedroom table is close to 20%. The proportion of users placed elsewhere is lower, less than 5%. (figure) Where do you put your phone in most cases at night? The cell phone is placed outside the bedroom to prevent radiation ZDC survey data show that 3.7% of users sleep at night will be placed in the bedroom outside the room, the results show that radiation for the first reason, 47.2% of users choose this. The proportion of users who choose to be disturbed is 25%, and for other reasons the number of users who place their phones outside the bedroom is more than 25%. (figure) Why do you put your cell phone outside your bedroom when you go to bed at night? (b) The frequency of mobile phone use in different contexts the number of users who use the mobile phone before bedtime is as high as 66.3% of the respondents who use the mobile phone before bedtime, which can be seen as a prime time period for users to use mobile phones before bedtime. Other debris time, the toilet and the bus/bus, and other aircraft use mobile phone when the proportion of users are also higher, are more than 50%. (figure) How often do you use your phone in the following situations?