2013 webmaster How to deal with search engine policy changes

Time flies, 2012 has quietly gone, now ushered in the 2013, in the new Year, the webmaster hope to do better in the site optimization. Http://www.aliyun.com/zixun/aggregation/17175.html "> Baidu search engine policy of the constant change, which makes the webmaster is very sad, and there is a larger webmaster should not be trapped in this melancholy, But should go to practice to find new coping method, the following is the author's personal humble opinion.

High quality content is imperative

After the search engine to clean the garbage content site, to create high-quality content increasingly become the site survival and development of an important support. High-quality content is original, the internet has too much junk content, to attract users to the eye content of the original essential. This can be found in the news source, the number of similar products published too many times, now is not easy to publish successfully, in the face of saturated content market, stationmaster only break through the original difficulties can get greater harvest. Of course, high-quality content should also be related to the theme of the site, deviation from the theme of the article in the site appears to be unusually abrupt, but also not the recognition of the relative user.

User voting power is getting bigger

The search engine that attaches importance to content quality also attaches importance to user experience, 2013 stationmaster needs to make a difference in user experience. Now the website article below all set up the user comments, an article content good or bad user can easily evaluate, and in order to expand the user evaluation of the site's influence, Baidu Snapshot also launched a thumb icon, this icon represents the number of users share the site, the larger the number of thumb icons, This site is also represented by the number of users to share, which means that the popularity of this site is high. Although this thumb icon in the rankings of the site does not have a certain degree of influence, but later it is difficult to say, so the webmaster needs to actively look at this function.

Social media sharing effect can not be neglected

When the forum, question and answer platform as well as classified information network and other media are flooded with the promotion of webmaster content, the webmaster can not stop before, to obtain greater optimization effect will have to dig new promotional positions. The promotion of micro-blog increasingly apparent, the webmaster to actively use. First of all to obtain a large number of real fans, to promote the accumulation of customers, this fan's acquisition of course to find fans of similar sites, regular visits will certainly win the favor of fans, in addition to the need to expand the fan group, the webmaster also have to grasp the promotion skills, in the release of information to know before preheating, only in the hope that the results will be better, At the same time also learn to create hot spots, so that the promotion more favorable.

Search engine policy is constantly changing, the webmaster can not be conservative, otherwise will only fall into the embarrassing situation, the above three points, although not all the master of the things to do, but mastered the three points to the webmaster promotion must have greater help.

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