2013, what does a big power trader do?

"As of December 31, 2012, Jingdong Mall platform turnover exceeded 60 billion." "Yesterday, the information from the inside of Jingdong, Jingdong Mall Group founder and CEO Liu in January 1, said the annual meeting of the Beijing East will be adhering to the" self-cultivation "strategy.

Today, Liu not just positioning Jingdong as a power company, he said, will be in the second decade beyond the first decade is only an e-commerce company concept. These three new business directions, both technology-driven, will also bring huge profits.

Another giant, the electric trader, has begun to think about what to do in 2013 years. In the recent business internal communication meeting, CAT President Zhang Yong on this carried out a detailed sharing, the content covers C2B, marketing, brand, data, rules in all aspects, and the most important core is that the day cat from the simple sales platform, rising for consumers to connect the platform to help businesses build brands, strengthen and consumer connections.

Beijing East will form financial company in 2014

"Jingdong Mall Group 2013 years of strategic theme is" Self-cultivation. "Self-cultivation" is not a respite, not a stop, nor does it mean that our performance will grow slowly. At the Beijing-East annual meeting, Liu said so. He stressed once again that a loss-making business was shameful, but if too eager to make money to invest, have no ambition, no dream, such a company is ignorant, sad and stupid.

Liu also said that the next 10 years will focus on three directions: self-electric dealers, open services and data finance. He also revealed that Jingdong will be in 2014 to form the financial company Jingdong Mall. Liu said that after 2013 years will enter Jingdong Mall in the second Decade, the second ten years will be around the following three directions for development.

The first direction: the technology-driven business of the self-employed, Jingdong will still adhere to the independent business of E-commerce, which in essence will be technology-driven supply chain services.

Second direction: Technology-driven open service business. With the completion and commissioning of the "Asia number One", Jingdong has sufficient capacity to open warehousing and distribution services to a large number of sellers. By 2015, the 20% sellers on the Beijing-east platform will account for 80% of total sales, and most of the sellers will use the warehouse services of Jingdong.

Liu stressed that the price of services provided by the BoE, will be far less than the Merchant's own warehouse, to find their own third-party distribution costs. At that time, consumers in the Beijing-East open platform of orders can fully achieve the quality of the east-Beijing-owned services. Jingdong will continue to open other services, such as the opening of after-sales service, the opening of call center services, as well as the opening of data, the opening of payments, and so on, all of which would become an open service business in Beijing-east.

Third direction: Technology-driven data finance business. Jingdong in 2012 acquired the net silver online, but payment is only a small part of our financial services business, the acquisition of net Silver Online also is absolutely not just to make an online payment company, Jingdong in 2014 will form Jingdong mall financial companies, can provide a variety of financial products.

Cat core work: To strengthen the connection with consumers

For business value, the day cat positioning will be from a simple sales platform (sale platform), up to a consumer connection platform (consumer connection platform). "This is our strategy for a longer period of time for the cat to locate." Zhang Yong believes that it is good news for all those who aspire to be a brand, not sellers who want to sell tail goods. The so-called consumer connection platform, is not only selling things, at the same time can help businesses build brands, help businesses to strengthen and consumer connections.

In fact, how to find new ideas in the old "selling things"? is also the cat has been considering the problem. "We have seen our pre-sale channel, this is as the whole Alibaba Group for e-commerce industry judgment, we believe that E-commerce is not only b2c,c2c, ultimately C2B, is the consumer-oriented supply. "Zhang Yong said:" So the pre-sale business is the hope that the next year, a single shop for product sales, more and more into this model. Today is only a channel, but the future will be accommodated in the whole day cat shopping path. ”

2013, the day cat another thing to do is, the use of supply distribution system to help businesses, especially the brand, or large channels, to establish a planned, cat within the tight authorization, the whole chain of supply distribution system, to the merchant in the supply distribution system to provide two of value.

The first value is the recruitment of distributors. In this respect, Zhang Yong believes that the day cat and even Taobao have a large number of small and medium-sized sellers, they have a very good e-commerce network operating capacity, but may not have good merchandise. "This part of the so-called very grassroots, but very know how the interaction of the sellers, they can become a good distributor." We will provide them with more data support and filtering. ”

Another is the hope based on the cat platform for all upstream suppliers or brands, provide a data tool to manage distribution channels, "This system will extend from the sky cat to Taobao," Zhang Yong admits, "within the cat, will establish an orderly, real goods planning and marketing planning of the tightly authorized link system, Instead of doing 2000 stores, each store sends a bunch of pictures to hang up and form a true sense of the relationship between the supply chain. "Just like the first net that is pushed together to form. ”

The second net is a storage logistics system. "The two nets are now isolated and we want to be able to host centralized shipments in upstream or third party warehouses," he said. This is the second ability that we want to build, provide to the merchant, establish such a network of supply distribution system. ”

And in the Mobile Internet field, Zhang Yong made bold prediction: 2 years after the cat wireless end of the UV (independent access) will exceed the PC end, so the cat explores to do a wireless day cat, instead of the "Cat's wireless", the larger goal is to use mobile phones and tablets to create a new user path, this path does not divide the screen and offline, Instead, Zhang Yong hopes to be able to do more "model projects" this year.

Related data

Liu: As of December 31, 2012, Jingdong Mall platform turnover exceeded 60 billion.

According to the latest data provided by Alibaba Research Center, China's electric business services industry in 2012 overall turnover of about 200 billion yuan, an increase of 83%, supporting about 1.2 trillion network retail transactions, 8.4 trillion e-commerce transactions.