2013IFA Display War thinking: Independent innovation is not equal to loneliness

Berlin Consumer Electronics Exhibition (2013IFA) yesterday, the opening of Sohu it colleagues to live reports, I remember to this exhibition.
　　
2013IFA became consumer Electronics Enterprise's display battle: LG, Samsung, Sharp all exhibited the "curved" display. LG shows flexible surface OLED TV, Samsung pushes the first flex-surface OLED TV. And Jingdong is "Transparent" as the selling point. 55-Inch Ultra-HD Adsds naked 3D TV, Full HD transparent display refrigerator; Meanwhile, the 110-inch ADSDS Super HD LCD screen also won the Guinness Book of World Records "the largest LCD display" honor.
　　
In fact, when we visited the factory of the Beijing-Orient, we saw the 110-inch Super HD ADSDS display in the demonstration hall, which made me linger. Standing in the world's largest 110-inch high-definition adsds display screen, it does feel a shock. I Herbing in private to discuss how exciting and enjoyable it would be if you could watch the live broadcast on such a big screen in the football World Cup. However, this large screen TV is currently priced at more than 800,000 yuan, mainly used in office space, large digital display, high-end theater and other fields, individual families, can only fancies.
　　
The expert sees the doorway, the layman looks lively. When the staff introduced the product, I kept inquiring about the professional technical problems of the accompanying friends. Share their microblog views:

@it old Shongqing: Visit Beijing Oriental this afternoon, whether it is TV, fridge, mobile phone, computer or advertising screen, you touch the fun dongdong, as long as it is related to see, there are Jingdong!

@ Yang Xiaowen: A few days ago, there is a chance to "Beijing Oriental 8.5 Generation Line" visit, just external scale is enough to let people shock. This is the Beijing-Orient Independent construction of the global mainstream generation line, it broke the foreign mainland China 40 inches above the absolute monopoly of LCD screen, so that Chinese manufacturing really have "China core", completely rewritten China's large size LCD screen completely dependent on the history of imports.

@ Bing Uncle: Bing Uncle also went to visit that day, feeling is---the name of the BoE, too 58 great Leap forward, not in line with the modern aesthetic, should learn from Google, to their own product beginning Meng Meng Name, for example, West Shi, Diao cicada screen, Zhaojun screen, Yuhuan screen, what. (Easy to understand, using my home screen, that is beautiful mobile phone AH.) ）

Now, the age of myopia is getting smaller, we are accustomed to the big screen flooded the world: mobile phones, computers, movies, television, the screen is getting bigger. The cell phone screen is even close to 7 inch screen, catching up with the tablet computer. Subway, bus, shopping malls, contour, a variety of display terminals are always attracted to our sight. With the appearance of wearing devices such as Google Glasses, the future air will become a natural big screen.
　　
However, these are the technology and the market after the competition, to become popular. General consumer Electronics Line is, the European and American Fork manufacturers concept hype, and then the whole of a luxury, high-priced dumping to China, to seek high profits. And Chinese enterprises are not idle, and then shanzhai out of similar products, until the big enterprises to produce alternative products, this luxury has become a general consumer goods. This is how Apple's iphone becomes an arcade, and so does the display screen.

Ten years ago, mainland China did not have its own flat-screen screens, and LCD TVs were still conceptually and even imagined for most people or luxury, touchscreen phones, tablets and 3D TVs. Today, large-scale high-definition TV, naked 3D TV walk into ordinary people's homes, tablets everywhere, smart phones, transparent display, interactive flat, flexible display has also come out of the laboratory, into people's vision.

Today, smart phones, television in China can be popularized, independent innovation continues to occupy an advantage, the main reasons are as follows:

Smartphone field, China cool joint and other domestic handset manufacturers rise, especially Huawei, Lenovo more and more internationalization, breaking the monopoly of Apple and Samsung. The original smart phone, more than 6000 yuan, now even more than 3500 yuan mobile phones are considered to enter the death penalty zone;

In the television field, the original is also Samsung, LG, Sharp's world, now Beijing and the east, such as flat panel display manufacturers up, to 46-inch LCD flat-screen TV as an example, 4 years ago prices in 10000 yuan, and now down to 4000 yuan. With the cost of domestic flat panel display products falling continuously, smartphones, game consoles, tablets, intelligent all-in-one, flat-screen TV prices are also falling, according to the relevant media statistics show that over the past few years, single related to the price of the machine, the domestic consumers to save nearly hundreds of billions of dollars of expenditure.

"Made in China" is the most suitable for Chinese consumption, the current China's flat-panel display materials and devices in the domestic level is close to 60%, is expected to exceed 90% in five years. Domestic smart phones, domestic smart TV, in the functional settings is very suitable for Chinese people to use.

The author of the article will be jingdong as a case, and many people are not familiar with this enterprise. In Baidu Search, the BoE is far less than the electric business Jingdong Mall ranked in front. In also the East headquarters, if you see a building, not a few open windows, no lights, ants like the staff, the average person will be mistaken for operating a depression. In fact, in the modern machinery manufacturing environment, there are tens of thousands of engineers hiding in it.

However, as billions of assets of the National Independent Innovation enterprises, in the industrial chain belongs to 2B, rather than 2C, often by the industry chain behind the hero, which is not a time of embarrassment in a network editor. In the field of science and technology, the early years of the Huawei Company is the case, repeatedly demonized by the foreign media.

However, unlike Huawei, BoE is a listed company, so the media demonizing on its share price impact. Therefore, it is easy to misunderstand. As a High-tech state-owned enterprise immersed in doing things, in the mobile internet age, sometimes it means "beaten". If you want to internationalize, with Samsung, LG and other fair competition, it must be hundred-market operation.