2013IFA new aspect: Haier interacts with users to focus

"Sadie Network News" September 7, the Berlin International Consumer Electronics Fair (hereinafter referred to as the IFA) in Berlin, opened the curtain. The exhibition attracts nearly 1500 world-renowned enterprises from around the world, including Miller, Beko, Whirlpool, Electrolux and other world-renowned enterprises. Among them, Haier as the representative of nearly 600 Chinese home appliance Enterprises also made a group debut. Reporter at the exhibition scene, this year's exhibition fully explained the global household electrical appliances Industry intelligence, humanization and other development trends, the global enterprises have exhibited innovative leading products, from the attention of smart watches to Chinese enterprises launched a full set of smart home appliances, and to the collective debut of the new TV, These innovative products create new intelligent life experiences for users. In the internet age, the global household appliances industry presents the trend of intelligent development, but the diversity of demand determines the continuous interaction with the user becomes an important source of enterprise competitiveness at this time. Reporter learned from the exhibition, in the interactive level with the user, Haier representative of the Chinese enterprises to perform well, and the degree of communication with local users even beyond the local enterprises. Among them, Haier as China's home appliances industry, the most globalized enterprise, and local users to carry out a wide range of exchanges, to become the exhibition during the most interactive with the user one of the enterprises. It is understood that Haier in this exhibition focused on the display of a full range of smart home appliances, from the interactive transparent refrigerator to provide intelligent washing solutions, automatically add detergent intelligent washing machine, and then through the hand-controlled air conditioning, for the global users with a complete smart home solution. But the biggest bright spot of Haier is not only reflected in the leading products, but also the interaction with global users. During the exhibition, Haier built the "apartment-style" Haier experience center in the German Charlottenburg of Schiller Street, through simulating real life so that users can really experience intelligent refrigerator, air-conditioning, washing machine, TV and other smart cloud appliances, attracted many users to visit the experience of innovative products. German television host Aini (Enie), renowned musicians and writers Marcello (Marcello), German singer Burgett (Birgit) are the star experience to come to experience, and they are also the advocates of intelligent life. They lived in this 60-square-metre experience center for a day and experienced a new experience with Haier's smart home appliances. "I am very curious about this experience, and this kind of interaction brings me a special freshness," Aini excitedly, referring to the experience. "In fact, before the start of the experience center activity, Haier European company launched a Netizen's recruitment through Facebook and Twitter, Aini, Marcello, Burgett are all through the virtual network interaction to determine participation in the experience activities." At the same time, Germany's largest Daily mirror and four television stations also joined the recruitment activities. Among them, only "Daily Mirror" and its Web site to get 8.5 million of users visit volume. In addition, local users also share the benefits of Haier's smart home appliances in social media such as Facebook and Twitter.Experience, and these users in the exhibition site also become Haier full set of intelligent home appliances "obligation propagandist." User Wagner (Wagner) is constantly sharing the experience of using the product with the users around the show, and in his view, he is already a consumer of Haier's smart appliances, so he wants to share this experience with others. Claudia Rem Claudia Rehm, a local marketing communications expert in Germany, said that interacting with the user experience product is an innovative marketing model. At present, the Chinese enterprises represented by Haier not only strengthen innovation ability to continuously launch innovative products, but also continuously strengthen the interactive experience of global market and users, and are exploring the new mode of enterprise innovation and development in the internet age.