2014 Chinese business-to-business industry top Ten Keywords: industry Internet and other new words on the list

By the end of 2014, Toby Nets voted for the industry's top ten keywords. Compared with the 2013, online trading, offline, large data, traditional enterprise electronic commerce, internet finance is still the annual key words, and industry Internet, supply chain integration, Mobile is the list of new words.

Below, Toby is trying to get a list of 2014 business-to-business trends through key reviews.

Line offline

The business line can not be separated from the industrial belt. Alibaba is the forerunner of the industry belt, in the country already has 237 industry belt and the specialized market, 2014 new Suzhou, Yichang, Yulin, Longjiang, Tiantai industry belt. HC Network In addition to add GUI state, Zhangzhou, Yuyao, Linyi and other industrial belt, but also launched a O2O buyers direct mining fair. Business-to-business Logistics also began to rise, such as "Transport things" on line, Business PO set up "Network Sheng Logistics" Company, HC Network Logistics Platform on-line, and so on.

Toby Network reviews: "Line offline" from 2013 ranked fourth to first, indicating that the O2O model more and more attention by the industry. Industrial belt construction is often commented as enclosure movement, but at the business level, on the one hand, the participation of local Government and association will promote local enterprise net, bring the number of platform members and the number of SKU increase, on the other hand help offline professional market online.

In fact, many of the offline professional market is trying to build proprietary online platform, but to persuade shops internet difficulties, the small amount of proprietary platform, the limited buyer resources are restricting the development of proprietary professional market. And the construction of Ali and HC industrial belt because of its huge flow to the traditional business attractive, but this model needs to really play the power, need to turn the dominant side into local enterprises, not the government.

The establishment of logistics platform indicates that the Business-to-business platform has stepped into the downstream of the transaction, strengthened cooperation with the logistics vendors, upgraded the buyer experience on the back end of payment, helped to push buyers to purchase online, and further activated the Class B on-line transaction.

Online Trading

Toby's 2013 definition of the online trading exploration year, 2014 is the landing year. 2014, Ali domestic trade year cumulative GMV year-on-year growth of 173%, and the formal transformation of foreign business to trading platform, to change the Enterprise line inquiry, offline delivery of the transaction habits, from the first time the transaction data to become online shopping guide important reference data, The trading singular and the amount of security assessed will be obtained from the buyer's trust and facilitate the transaction. HC Network has strengthened the industry mall, especially the operation of the proprietary mall, in addition to the Hui pay at the same time using micro-letter payment to meet the small demand for sample procurement, CEO Guo also put forward the transaction plus financial b2b2.0 concept, can be seen in the wisdom of the online transactions of the degree of attention.

Toby Web Reviews: Online trading has fallen to second place from 2013, and does subtle changes reflect the industry's skepticism and frustration over online trading? Although market leaders have not discouraged the advance of online trading, changing the traditional trading habits of the company has to be nurtured by the long-term market. Toby Network proposed that the platform to adjust the weight of online transactions, more attention to rule setting, flow guidance, and other specific measures, which is more realistic than setting long-term goals. The internet is shifting from a "focus" economy to an "impact" economy, with a hodgepodge of information that is less beneficial to customer decisions, nurturing trading habits and even changing the business model to make online transactions work.

Large data

Ali wholly-owned acquisition of a Tatsu Tong, will help to grasp the real business transactions data, ant-style loans to small and medium enterprises operating mode is also a typical case of large data applications. The thunder of the Jing Dong also aimed at business-to-business this piece of cake, the introduction of intelligent mining, Hui mining, cloud mining three platforms, trying to large data to achieve enterprise-class precision Commodity procurement program and information release. Marco Polo creates a business-to-business information database by establishing a business-to-business sourcing search platform.

Toby Network reviews: Large data in the two-year rankings are ranked third, it is not difficult to see the industry's good expectations for the future, but Toby Network has to say, in the business-to-business industry to mention large data is too early, at best business-to-business is only an enterprise information data pool, even if the SKU has a certain order of magnitude, the lack of multidimensional data, especially transaction data, The overall application value of the data is questionable.

However, one of the data is worthy of concern, as a comprehensive service provider of foreign trade, in the past, the platform can not directly obtain international trade real, accurate transaction data, a realization of the transaction data acquisition, these data on the platform business will play a huge role, This should be Ali in the years after the sudden acquisition of a hundred percent stake in the root cause, the data increasingly become the Ali system infrastructure.

At present, the business-to-business data is more used in financial services risk assessment, credit evaluation, is still in the data application exploration period, its value has enough room to rise, the platform of the data will help to control the trend of the industry chain, faster and better development. Class C Large Data applications are toddlers, and B-class data applications are more time-consuming.

Supply Chain Integration

2014 Shanghai on a business-to-business ticket sales platform bankruptcy, thousands of passengers are blocked, is no doubt that the C-class services must be based on a rigorous business-to-business supply chain on the basis of a warning, the collapse of the spring-Yu supply chain also occurred in Shanghai. China Unicom push Woy Purchase, provide industrial chain upstream and downstream terminals, business and financial services package solutions. The State Council promulgated the "E-commerce development" Eleven-Five "planning" and "on speeding up the development of producer services to promote industrial restructuring and upgrading of the guidance," the supply chain management, industrial chain upgrade to give instructions for the development of business-to-business supply chain integration provides a good external environment. HC Network to establish a proprietary mall and Third-party Logistics platform, the acquisition of anti-counterfeiting technology and product-oriented trillion letter information, is a supply chain of construction.

Toby Network reviews: With the heyday of consumer Internet, the introduction of the concept of industrial Internet, the 2014 on the integration of business-to-business supply chain news is also increasing, supply chain integration has become a new vocabulary, and jumped to the fifth place, or even more than the momentum of the booming Internet finance, indicating the industry's value to the business-to-business supply chain, With a clearer understanding of industry orientation and direction of development, 2015 is likely to be the target of investment mergers and acquisitions.

In the view of Toby Network, for B-type enterprises, the precondition of complete supply chain integration is the sharing of internal information and the coordination of internal functions; for the industry, it is necessary to realize the effective resonance of flow, capital flow and logistics in the network composed of customers, suppliers, manufacturers and distributors. Vertical business-to-business platform has natural advantages to supply chain integration, it not only has a high degree of familiarity with the upstream and downstream industries of a single industry, but also has a deeper understanding of the development path and just needs of the industry, which is conducive to the depth of service and the realization of industrial ecology. In addition, the integration of the supply chain will increasingly rely on business-to-business technology companies to provide services, such as Anhui and emblem of the deep industry for many years the future of the company will be more and more attention. On the other hand, important enterprises in the industry are also expected to take their own as a chain owner to complete their business upstream and downstream of the supply chain integration, this model can not be underestimated.

Internet finance

2014, internet finance was first written into the government work report, became the hot topic of wuzhen Internet Conference. Business-to-business Finance is also full bloom, Ali not only got the private banking licence, its small micro-finance group also renamed Ant Gold Clothing; business Bao small Micro Financial services business start-up, and announced the financial strategy into the company's three major strategies; HC and Shenzhou Digital joint venture to set up a small loan company, and on-line financial supermarket Shanghai Steel Union and Jun Investment signed a financial cooperation framework, to invest 1 billion in financial services, Marco Polo and a number of banks, lending institutions, peer-to-peer platform to cooperate. Zhejiang Merchants Bank also announced the realization of business-to-business E-commerce one-stop service.

Toby Network reviews: The great heat of the internet seems to win-wins, SMEs can solve financing problems, the platform can enhance the user stickiness, grasp the business transaction data and promote online transactions to achieve, but the development of business-to-business Internet finance in fact fell into a paradox, is chicken eggs or eggs raw chicken? The Business-to-business platform wants to provide financial services that will attract companies to the market, thereby mastering corporate data, but how valuable is the enterprise data that has not yet achieved online transactions?

In the view of Toby Network, as a value-added service, finance can bring revenue growth for the platform, but in the case of ecological closed-loop, the platform is easy to become the outsourcing service provider of financial institutions, can not solve the fundamental problem of enterprise financing, and easily bring the platform negative. Financial services for BUSINESS-TO-BUSINESS platforms should consider effective separation from existing business sales, otherwise this business model will be unsustainable, not to mention expanding business models and eventually successfully transforming business-to-business integrated services.

Industry vertical

Branch through the core city listing, the Shanghai Steel Bank of China's silver platform for rapid development, to find steel network billion financing, an acre of farmland and other vertical electric business, the 2014 vertical business-to-business platform constantly emerging.

Toby Network Reviews: Industry vertical is the most need not to explain the word, the industry will agree (applause). The reason for this, Class B is already a large number of industries, most of the industry volume is huge, each row is a serious lack of internet and electricity business transformation, the market is still a blue sea, the Giants do not want to also be unable to get involved in the line to do a bat boss so become each industry person's dream, fine differentiation, specialization becomes the important direction of business-to-business.

However, the development of the Internet for many years, the subdivision industry is still the blue ocean has its own reasons. Toby Nets that, really want to form a breakthrough, I am afraid that the industry people than electric businessmen will be more valuable. The future bosses will most likely come from traditional companies, as long as leaders can break through the inherent mindset and the capital gets involved, although the speed is likely to be slow, and those with vested interests in vertical platforms are likely to become new winners in the Internet model.

Electronic Business of traditional enterprise

The traditional enterprise electric business is a cliché, but frankly speaking, in class B enterprises can not find a successful case, once talked about the dawn heavy work is only in the internet marketing show a face, but the industry is still unwilling to give up B-class enterprise Internet transformation efforts, the new media is full of industrial products, electricity quotient, the bulk of the electricity business discussion, Constantly encourage the traditional enterprises involved in electricity, brainwashing.

Toby Network reviews: The Internet era, and then the traditional enterprises do not dare to deny the Internet, but Class B is not how many enterprises can boldly stride forward. Lei a "pig will fly on the air", all kinds of successful cases in the circle of friends have been talked about, muster a lot of enterprise transformation determination, but the Harting of B-class enterprises are still wandering in whether, how the confusion of electronic business. More enterprises to choose Business-to-business platform to do marketing, taste the sweetness after a lot of tyrants enterprises to build their own platform, but the effect is always passable, flow into pain.

Mobile

Enterprise mobile end of the application of the heat far more than mobile business-to-business electric exploration, Baidu launched direct number, micro-letter enterprise, NetEase Youdao Cloud collaboration, Apple IBM launched IBM MobileFirst for iOS Enterprise management and analysis applications, focus on B-class business social search app online, and so on. The capital market is also quite lively, the share sells the customer to obtain the C round financing 50 million dollars, wook receives 30 million yuan a round financing, the Tencent 800 million Hong Kong dollar increases in South China city and so on. Platform, the wisdom of the introduction of micro-letter mall, Wireless Beacon King and procurement through the app. Mobile marketing, ComTech Core city using micro-letter to the rapid turnover of tens of billions of cases are also widely disseminated.

Toby Web Reviews: Mobile is the 2014 list of new words, although ranked third in the bottom, but the trend of mobile Internet is clearly also spread to the business-to-business industry.

We have always thought that Enterprise Informatization is the foundation of Enterprise's electric business, and how to intervene in the mobile power business is not enough in the case of the development of the PC side. If you acknowledge the trend of mobility and embrace the future of mobile business-to-business, the current phase of enterprise-class mobile applications can be viewed as the basic phase of mobile business-to-business. The mobile application of the platform can be regarded as the extension of the traditional business-to-business platform on the mobile end, and the future effect should be observed. Industry is still to be expected to the strength of capital, after all, the Internet play with the traditional B-class companies play is very different. However, 1688 for the mobile end of the next two years will continue to grow fast or even more than the PC side of the forecast or the industry has a positive role in the direction.

Industry Internet

Industry Internet, Industry 4.0 in 2014 suddenly became popular, and internet industry thinking, national policy support inseparable.

Toby Network Reviews: This is also the 2014 list of new words, although the vocabulary is still in the theoretical stage, still can not be implemented, but the emergence of the industry is highly concerned about (even immediately have a nondescript industry Internet conference, is also drunk), and industrial 4.0 is considered as an important booster of China's economic restructuring and upgrading. has been looking for the direction of the business-to-business industry also placed infinite hope, from the consumer Internet to the upstream industry into the internet is actually involved in the business-to-business industry, the promotion of industrial Internet to some extent may even a new transformation of business-to-business, a new business-to-business era is coming.

To Toby Network, the realization of industrial Internet must be three stages, one is the highly developed and popular enterprise information, there is no information base, traditional enterprises will be difficult to Internet. The second is the traditional enterprise to the overall transformation of the Internet, B-class enterprises no longer discuss what is called Internet thinking. The third is the high synergy and connection of the industrial chain, and the enterprise will become a node in the interconnection platform.

Third-party services

2014, Ali acquired a full stake in the pharmaceutical industry after the acquisition of comprehensive information and content services Citic 21st century, hotel information management System Technology service provider information, to the financial industry to provide it software services Hang Seng Electronics. HC Network in October to acquire Anti-counterfeiting technology, anti-counterfeiting products mainly information, and the completion of management shareholding shareholding reform.

Toby Network reviews: Business-to-business can intervene in business transactions or only Third-party services, the industry has been the pros and cons of the fierce debate. In the view of Third-party service providers, platform intervention trading is tantamount to a matchmaker trying to replace the bridal chamber, and opponents are expected to take a large amount of corporate turnover in the Commission, not to mention that there is buried in the trading data this gold treasure. Consumer goods online shopping can never turn into fashion, what is the reason for business transactions is not possible?

In Toby's view, it is better to explore the ground than to argue. Online Trading We have previously commented that, in order to Third-party services, as we pointed out in the 2014 5.27 Industry Forum, Business-to-business is about to enter the post-platform era, and the main force will be Third-party services, corporate Internet application services can be subdivided to the extreme, E-commerce services will also be a significant increase. The big guys are getting out of the marketing platform, directly involved in the transformation of the traditional B-class business, internet companies in business-to-business increasingly like traditional companies, the key point is whether the Internet can be installed on the wings.

The above is for 2014 years business-to-business Industry Ten key words, many words are in fact interdependent state, can be regarded as business-to-business closed-loop ecological construction need to consider all aspects. A slight surprise to Toby Net is that the "proprietary trading" represented by branch-core city has not been selected, and 2014 the road of "financing mergers and acquisitions" also failed in the selection, is the industry's involvement in capital is not confident, or capital really see not quite understand business-to-business this Harting, leave everyone to answer it.

(Responsible editor: Mengyishan)