2014 US mobile gaming users nearly 100 million

August 31 Noon news, Eric Consulting analyst Suzy, Wang Asia released today's analysis report said that by 2014, mobile gamers are expected to reach 94.9 million people, the penetration rate will increase to 36%. The following is the full report:

2008-2014 American mobile Game User Scale

iresearch, according to emarketer July released 2008-2014 U.S. mobile game user size data found that 2010 in the United States, 64 million people will play at least one mobile game a month, mobile gamers in the mobile users of the penetration rate of 26%, is expected to 2014 , the size of mobile gamers will reach 94.9 million, and the penetration rate will increase to 36%.

Since the public's reliance on electronic digital products such as mobile phones is becoming more and more popular in daily life, mobile gaming is well suited to the use of fragmented time for mobile users, so mobile gaming is now a favorite in smartphones and feature phones, says Eric. With the popularity of smartphones, smartphone users become a new growth point of mobile game users, mobile games will continue to maintain a high rate of growth in the future. Eric suggested that, compared to Chinese users, U.S. users in mobile game terminals, the higher penetration rate, China's mobile game software developers should actively explore the U.S. market, in the domestic mobile game market development is slow, the priority to do overseas market.