2014 World SEO Industry Analysis Report

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Yinzidu：

1. The main content of the report is not only SEO, this year's survey can be called "Network Marketing Industry survey report."

2. More than 3,700 raw data on the results of the survey will give you an intuitive picture of the country's marketing staff, including China.

Since some people may have read a simple report, read the report first.

I can read the most useful things behind the data.

The 1.SEO boom has receded and marketing has tended to diversify. Comparing the 2012 SEO Survey report, you will find that the main content of the survey report, SEO-oriented situation has been broken, content marketing and social media marketing content accounted for more.

This quietly changes to explain: not SEO to die, but the previous hair outside the chain, do ranked the era has been thoroughly past, SEO is no longer a simple ranking marketing, but also need to master a variety of marketing skills, even need to master multiple languages, marketing routines bases have to dabble. The difficulty increases abruptly, SEO3.0 time you to be qualified?

2.SEOer still have "money" and "future", look at the world average level, we still have a lot of room for improvement. SEO average annual salary of 60,000, you are welcome to say, there should be many small partners in the hind legs. But the unit here is US dollars, which translates into RMB, which means that the annual salary is about 360,000, the monthly salary is 30,000, you know this is just the average level, which also includes underdeveloped countries.

See this result, later really embarrassed to say SEO bitter force. But don't be sad, the survey of 5 Chinese SEO, the annual salary is less than 30,000 (see the original survey results data), which shows that our pay treatment still has a lot of room for improvement. Small partners, together to catch up with the average level of the world's people, for the "Money" struggle!

In addition, SEO also promising, even the latest TV series are talking about SEO. Recently, the fire of the "dating expert" in the newly updated 14 set has specifically said SEO for the site rankings. See, SEO has been on TV, is not very promising?

3. Chinese SEO Features

12 Important marketing indicators, China's most important SEO 5: Click-through, conversion, revenue, page load time, ranking.

Last year in the network marketing needs to increase the main: website analysis, brand planning, content creation, conversion rate optimization.

34 Major SEO marketing tools, the most commonly used 6: Open Site Explorer, Moz, Google webmaster, Firebug, HubSpot, Xenu

13 Website Visitor analysis tools, China SEO main use: Google Analytics

The main ways to improve their level are: blog (100%), social media, online guidance. (While the online training and books are very few, indicating that the domestic marketing staff one do not like reading, the two do not believe that training can improve the level)

Marketing budget: 100-300$/month

Age of Practitioner: 18-25 years old

Annual income: mostly less than 30000$

4. The website data analysis foreground is good, the gap is big. In the 5 major marketing behavior, Analytics ranked first, but only 1.6% of the people specialize. This means that more people immersed in the implementation of the head of the people to think less, in fact, this is why you do more but earn less. Do not complain all day blind force, also TM not make money, is because you only know the hard work.

Domestic these two years big data speculation hot, the data also is more and more attention. In addition to the boss can make a decision on the head, all the site's operations do not use data to speak, is purely bullying.

But have you really analyzed the data for the data collected? In other words, would you look at the data?

If you do not learn the Web site data analysis, learn it well, the annual salary of 70,000 dollars.

5. When you are still immersed in the micro-blog, micro-trust in the LAN world from Hi, the internet popular Facebook, Twitter and other social ways we know how much? The direction we see (from media, big data, mobile Internet) may be a thing of the old, and that is not the whole of the Internet. Out of the wall of imprisonment, really feel the world of the Internet.

Space is limited, the simple interpretation of this. If you read something else in this report, congratulations, it has nothing to do with me.

Report Body:

From the hummingbird algorithm to the panda algorithm, the internet marketing industry of the past year is destined to be an extraordinary year, so we start again to study the impact of these changes on your work, users and strategies. More than 3700 people have been involved in this year's industry survey, and here is what the survey report is about. Overall, content marketing is on the rise, and we are getting fewer and less crazy about link building as before. But even after a series of Google algorithm updates, keyword research and ranking tracking is still a very important part of marketing work, various marketing tools, the budget is gradually increasing, the demand for various marketing services has become strong.

Industry features

Gender gap gradually narrowed

Although the participants were still predominantly male (71%), the recent three-year industry survey showed that the gender gap was narrowing.

The international prominence of the business

Even as a Seattle company, more than half of the visitors (51%) are from countries outside the United States, and nearly half of the visitors (47% per cent) use more than 2 languages.

Top 10 National Rankings

1. United States of America-49.5% 2. United Kingdom-16% 3. India 6.6% 4. Canada 4% 5 Australia 3% 6. Spain-2.1% 7. Netherlands-1.9% 8. Germany-1.8% 9. Italy 0.8% 10 Bulgaria-0.7%

Salary of position/experience

The engineers and the user Experience division are the highest in the job, and the design and development category are second. Even in young industries, experienced people pay a relatively higher salary. (Note: survey scope and salary including data from international respondents)

Job category average annual salary

Average annual salary of experience

The list of marketing behaviors

In the past year, web Analytics remain a leading position. Interestingly, however, only a handful of people (1.6%) are focused on the field of "network analysis." Web Analytics is a must for all online marketing practices. Content marketing rankings have risen (from the 5th to the 2nd of the Year 2012), although it may be that the term is too broad. Link building fell out of the top 5, but keyword research remains in the top 5.

The ranking of marketing metrics

There are 12 indicators widely used by marketers, and more than 50% of them rated 10 as "important" or "very important". Nearly 92% of the people still think that "ranking" is more important, that is important or very important accounted for 73%. Site rankings are still important.

Company Independent marketing vs Agency VS Consultant

The company's internal personnel self-recognition in this year's data advantage, accounting for 41%, followed by 31% of the agency and 15% of the business owners, as well as 10% of independent consultants. In daily operation, the social media agency marketing has a slightly higher priority than in-house development or independent consultants. In the Independent Consultant marketing method, the content creation is ranked in the front of the three kinds of methods. There is no doubt that for customers to do on-site consultation in the Agency marketing people marketing tools have priority.

seo& Socialization & Content

This year we divided the following questions into three main parts: SEO, social class and content class. Even in the same industry some new marketing methods, there are still 78% of respondents to SEO as an important part of the day-to-day work. In addition, nearly 49% of people in the content marketing work, 41% of people participate in social marketing.

SEO Tools List

To simplify the analysis, we have summed up the free and paid tools as a problem. Screaming Frog (tentatively dubbed "The Frog") occupies a large market in 2012, with 10% of people using a paid version and 18% per year, with a total usage of nearly 49%. Search engine webmaster Tools are still popular, yoast and Ahrefs are also in the top 10 list. It should be noted here that, as we ourselves like our own tools, we think that users have a preference for our products.

10 Big SEO Tools

Strategies to deal with sudden situations

Google's keyword database in 2013 was a hit to the industry, so we're looking at how we're coping with the strategy. Interestingly, each respondent chose three different solutions on average. This means that we need a variety of solutions to this type of problem. In coping strategies, respondents who >100 the number of keywords were more dependent on tracking rankings, while those with <100 words were more concerned with social indicators.

Top 5 Coping Strategies (5 coping strategies)

List of social platforms

There is no doubt that Facebook, Twitter and Google + are the three leading channels of social media marketing. Facebook was very close to Twitter in 2013, but Google + has added 55% users since 2012. At least in the marketing world, Google + is very influential. Pinterest is also a good winner, from 21% in 2012 to 28% this year. Interestingly, marketers who use YouTube have dropped from 49% to 38%.

Top platforms (10 social platforms)

facebook–90.9% (Facebook)

twitter–85.1% (Twitter)

google+–69.8% (Google +)

linkedin–46.6% (Collar English)

Company blog–46.0%

youtube–38.3%

pinterest–28.2%

instagram–10.6%

tumblr–4.1% (Tombol)

reddit–3.4%

Top 10 social media tools

Less than 20% of respondents in 2012 had not used social media tools, and this year the figure fell to 11%. Buffer enters the top 10 list, but there are only 14% of respondents using it (less than 4% in 2012).

Top 10 Content Marketing tools

In some of the relatively new content marketing tools, 15% of respondents have not used any tools. Google occupies a very important position in this list, including google/g+ and other tools are ranked in the top 4. Regardless of the content of the prediction or monitoring the development trend of content (including what the competitor will write), HARO are very popular with the broad masses of marketing staff.

The budget is on the rise

The good news for the industry is that the overall budget for marketing tools has increased significantly. Only one-third of respondents in 2012 reported a monthly budget of 500 dollars or more. This year, this budget figure already has more than 54% respondents. More than One-tenth (11%) of respondents said that the budget for marketing tools was more than 10000 USD/month; nearly one-fourth of those surveyed (24%) said the monthly budget was over 3000 dollars.

Content Marketing Trends

It is reported that content creation in this year's 5 big marketing behavior Way has the broad market. Nearly four-fifths (79%) of independent consultants say content creation will be provided as a form of service (after 85% of web analytics). According to the report, 71% of respondents said that as demand increased, the highest annual demand growth was content marketing.

Note: The report by the North Drift scholar compiled collation, article source: Lou Blog Reproduced please indicate the source.