2015 mobile phone circle depend on these things to support the game of Millet race into the white-hot

2014 is about to pass, summing up 2014 years is meaningful, Outlook 2015 perhaps more people want to see. 1, Millet can maintain the quarterly continuous growth. The rise of millet in recent years is a miracle of China's mobile phone industry, since the release of Millet has been more than three years, although the entire mobile phone market will have off-season, peak season, but Millet has been in accordance with their own rhythm every quarter growth, into the 2014 Millet quarterly growth, although still, the growth rate is The second quarter relative to the first quarter of the growth rate of more than 30%, the third quarter should be about 20% in the second quarter, the fourth quarter relative to the third quarter growth rate, although there is no accurate figure, should be in 10%, 2015 Millet can continue to maintain quarterly growth will directly affect the future of millet. The biggest suspense is the second quarter of next year, compared to the first quarter of the Spring festival season, the second quarter of next year's traditional mobile phone off-season will be the biggest test of whether Millet can maintain quarterly continuous growth. 2, Lenovo can find Moto in the mainland compared to Huawei, Millet, VIVO, oppo and other competitors, Lenovo mobile phone sales are good, but the profit gap is very large, also lack of distinctive characteristics, in 2014 through the acquisition of Moto Lenovo resolved to enter overseas and patent barrier problems, But for Lenovo, the biggest test is how to accurately locate Moto in the mainland market, and then change Lenovo mobile phone has no distinctive features of the short board, in the mobile phone more and more standardized now, a no distinctive characteristics of the brand is difficult to establish in the consumer's reputation. Recently, Lenovo set up Magic Workshop Technology Co., Ltd., will be based on the Internet model of the introduction of smartphones and other terminal products, it is not clear whether the future Moto mobile phones in the mainland to the landing by the Magic Factory operation, but Moto 2015 in the mainland market performance will directly affect Lenovo's overall brand performance, in Millet Huawei's pursuit of Chip core technology, VIVO, Oppo aestheticism, hifi the big pattern, Lenovo how to use Moto to find the potential consumer pain point is worth paying attention to. 3, the charm of the family can fall. In the 2014, the enchantment changed a lot, from the previous pursuit of profit to the pursuit of sales changes to many industry people confused, in fact, the old Yao has always believed that the charm should be to vivo, oppo close, rather than with millet death, compared with the 2013 sales, although the doubling of growth, but the profit should have slipped. From the data provided by the industry chain, the charm of the first quarter of 2015, a substantial increase in purchase orders, if you can really achieve sales targets, it is clear that the Charm clan will successfully hit a first-line brand, but once the market acceptance level can not be achieved, the influence of the charm is also obvious, fortunately We'll see in the second quarter of 2015. 4, Aliyun mobile phone can copy Millet 2014 Aliyun os seemingly plain as water, in fact, two or three lines or even white card, in order to promote Aliyun OS Alibaba per cell phone subsidy as high as 5 dollars, really let the old don't understand, these subsidies are basically for the lowest end of mobile phones, value-added clothingLimited, although it can significantly increase the Aliyun OS user base, for the Android application layer compatible with the Aliyun OS. Alibaba is ready to launch its own brand mobile phone is not news, old Yao has always believed that Alibaba should launch its own brand mobile phone, Alibaba is also the most likely to challenge the internet company Millet, now although a bit late, do better than do not do. 5, Zhou mobile phone dream can be realized. Millet launched the beginning of Zhou and lei buzzing, today's lei is not yesterday's Lei, the performance of the decline of the Zhou in the mobile phone dream after the breakup of the choice and cool joint venture to restart their mobile dream. 360 Special Machine Although the scenery for a while, but for many of the handset manufacturers involved in it is painful memories, to sales no sales, to profit no profit, earned only short-lived brand brilliance. The combination of 360 and cool has undoubtedly provided a new opportunity for Zhou, in fact, 360 of the Internet services, especially security and cloud services do a good job, but now the major brands are in the introduction of their own security controls, 360 and cool joint venture can be understood, good guess future joint venture will be the main internet security mobile phone, For privacy more and more important today, maybe 360 with the cool faction will kill a day. 6. Samsung's counterattack in the mainland, including old Yao, has predicted a decline in Samsung's ascent, but it is clear that the pace of decline is still beyond the imagination of many people. Whether Samsung was slashing prices to ensure market share in 2015 or rather reducing market share to slow down profits is a problem. Samsung high-end mobile phone positioning more than 5000 with the iphone, the past two years to set aside 3000-4000-price space for the rise of the mainland brand opportunities, if Samsung really cut prices to rob the market, will give the mainland brand pressure will be very big, Samsung 2015-year counterattack strategy worthy of the attention of all manufacturers, will also affect the direction of many companies. 7, the handset chip scheme merchant's blood spell. MediaTek's performance continued to grow in 2014, but it is mainly reflected in the 3G market, although LTE also sold 3000 sets, resulting in the profit is not satisfactory, to seize the market is more strong. The issue of Qualcomm's 32-bit 64-bit upgrade to the smartphone has undoubtedly given rivals, including MediaTek, a chance to while Qualcomm denies that the 骁丽 810 problem may be delayed, in the context of supply chain feedback, so far 810 or even other low-end solutions have seen problems, including MediaTek, Marvell, exhibition, and core manufacturers can seize the 64-bit upgrade opportunity to achieve a reversal believe 2015 meeting, relatively 2014 Qualcomm in the field of LTE a solo show basically no controversy. 8, fingerprint identification of the spring will be 2014 years, including Huawei, OPPO, the charm and other manufacturers have launched a fingerprint identification of mobile phones, but sporadic models of wood difficult to become a forest. With the success of local fingerprint manufacturers including the top of the meeting, more fingerprint-identification providers will emerge from the supply chain in 2015 years.Today, top 10 mainland brands will launch a fingerprint identification cell phone for 2015 years, and with Apple Pay in the mainland in the second quarter of 2015, it is believed that more manufacturers will be attracted to fingerprint identification. But for now, the 2015 big listing of fingerprint-recognition phones may wait until the second half of 2015, compared to other smartphone applications, fingerprint identification of the development cycle longer, if combined with mobile phone payments, the need to develop a larger workload, Because it is still not clear whether fingerprint recognition can be used in large scale in 2015. 9, Android pay can popularize Apple Pay launched early many people doubt, but apparently so far Apple Pay progress beyond imagination, if the 2015 landing on the mainland market, I believe will also play a big role in promoting. UnionPay is about to launch Android PAY, but the current mobile phone manufacturers are more in the wait-and-see phase, in addition to individual companies existing substantive breakthroughs, relative to Alipay mobile payments, the banking federation is facing greater pressure, but with Apple PAY on the mainland, relative to the Android Pay played a certain role in stimulating, even if the 2015 is only embryonic, I believe that with the large-scale popularization of mobile payment, Android still has a bright future, of course, can be in 2015, said another. 10, the Handset patent war whether to erupt even if the NDRC to the Qualcomm antitrust investigation this year does not have the result, believed 2015 also will be soon to be released, 2014 mainland media has been hyped for a long time the handset patent war to be able to erupt in 2015 arouses concern. With the rise of the mainland mobile phone brands, the patent issue is increasingly prominent, the development and Reform Commission on the Qualcomm Antitrust investigation is coming to an end, has been for many years the Nokia sued the Shanghai China Qin case near the end, millet and other mainland mobile phone brands in India by Ericsson patent Encirclement and suppression not only indicates that the Even clinging to the mainland may backfire. Most mainland enterprises lack of sound intellectual property strategy, it is time to pay attention to patent attention to intellectual property.