2015, the smart phone market competition more difficult to increase

Mobile phone is not only the entrance to the Internet, carrying various network applications, increase the use of users depth, but also the future of intelligent Home connection point, link the terminal equipment, expand the use of the breadth of netizens. Therefore, from 2013 onwards, the major manufacturers have actively entered the mobile phone market, trying to use mobile phones as a breakthrough point to build the ecological circle.

2015, the smart phone market competition further increase. On the one hand, as the demographic dividend of China's smartphone is disappearing, mobile users are becoming more and more difficult to compete in the smartphone market. According to the China Internet Network Information Center released the 35th Internet Statistics Report, the first half of 2014 mobile internet users growth rate of 5.4%, the second half of 5.6%, growth did not show a significant increase in mobile phone users will enter a smooth growth phase. According to the February economic Operation Report of the Ministry of Business, January-February, mobile phone users net increase of 3.374 million households, less than a year earlier one-third, mobile user growth bottleneck increasingly prominent. On the other hand, Apple, Samsung, millet, Huawei, etc. already occupy a large market share in the domestic market, other enterprises enter the difficulty is big. In the mobile phone market entry difficulties, how to gain a place in the mobile phone market, become the focus of industry considerations.

Compared with the previous mobile phone hardware configuration competition, with the gradual reduction of mobile phone threshold, hardware tends to homogenization, from the mobile phone hardware level to obtain obvious advantages of difficulty. From the platform, content, application, terminal and other aspects of the same time, to create ecological concepts, through a wide range of services to meet user needs, is the focus of consideration. At the same time, the smartphone's profit point will not be the device itself, but the smartphone-hosted services, so through services to meet the user is also the core point of the handset manufacturer. For example, video vendors use video resources and cost services to attract mobile users to buy mobile phones, and security vendors can attract users through security services to satisfy the needs of their users.

Internet enterprises with the advantages of resources and existing ecosystems, in mobile phone applications have a natural advantage, to become the main force of smart phones. Traditional enterprises by virtue of channel advantages and already have experience in home equipment, with strong hardware advantages, is another smart phone force point. It is expected that the cooperation mode of Internet Enterprises + traditional enterprises will be further upgraded, through Internet enterprises to provide personalized services, traditional enterprises to provide channels and multi-directional hardware support, the common construction of intelligent Ecological Circle home, from a wide range of services to grasp the common users.