3.15 The network deletion of the hot, into self-deception dilemma

"The company can help you easily remove all negative network information!" With the "3 15" this special day approaching, some enterprises in the complaint, some so-called can easily delete the "professional deletion of the company (they call themselves network public relations company)" Business obviously hot up. (Daily, March 13)

With the March 15 "International consumer Rights Day" approaching, a variety of "delete negative information" business is booming, "delete post" price is also rising. The report said, responsible for "delete post" of the so-called network PR company insiders revealed that the title or page contains "3 15" of ordinary negative posts have been upgraded to 2000 yuan, and on weekdays even delete well-known websites of the same kind of posts on the Thousand Yuan. It seems that in the "Consumer Rights Day" important node, the merchant still quite care about their products and the company's "reputation", which from the "delete post" business of the popularity of the degree can be seen. Businesses need to eliminate their own adverse information, "Delete the Company" has "network PR" delete the great energy, the supply and demand both sides hit, "delete the post" business of the hot also in the reasonable. As everyone knows, one side "money to eliminate disaster", one side "to collect money, for people to eliminate disaster", the vast number of consumers trample on the legitimate rights and interests of the mud, this is the most selfish and cruel.

However, "delete post" is not an enterprise in the tide of market economy Yong Li-ling million panacea. Delete "Negative news" only temporarily put the news that is not good for the enterprise to cover up, "delete post" is actually a kind of "cheat-type" self-deception. Delete posts rather than improve product quality, the first is to deceive others do not know, but in the interests of cheating consumers, access to unfair benefits of the road to stumble a few steps, the most fundamental is self-deception, will eventually take their own enterprises to the abyss of bankruptcy. For businesses, service or product quality is based on this. Businesses to provide services and product quality is poor, even if those "negative" posts through the strong delete, quite got a while, can not deceive the world. After all, the consumer's eyes are discerning, consumers have a personal sense of service or quality of goods. Delete is not conducive to business posts, although can temporarily deceive some consumers, businesses are not committed to effectively improve the quality of products and services, sooner or later will be discarded by consumers. A brand of ham and intestines have been repeatedly complained by consumers, not actively respond to and improve product quality, but is committed to the network delete posts, a network mall selling goods shoddy, ignoring the interests of consumers, the individual government departments in the face of the masses of "questioning posts" not only not positive response to the violent deletion or even carry out the so-called "cross-provincial Pursuit", These are in the mire of self-deception.

"Delete post" into the plight of self-deception, and gliding thinking about, and the skeleton of the closet can not be the inferiority related, but also violate the public right to know the brutal behavior, in the final analysis is not the spirit of social performance. In fact, regardless of business or government departments, the prestige is derived from the public transparency, from the spirit of social responsibility. Undeniably, the network of "negative news" posts, some are rumors, some are the truth. But no matter what nature, can not rely on a simple "containment delete" strategy, after all, the mouth is difficult to plug. such as the flood control, but also blocked as sparse. For rumors of posts, the initiative and timely release of authoritative information, to promote transparent information, to create a healthy network of environmental opinion environment, rumors. The true "scandal" posts, although embarrassing to the parties, but from the point of view of seeking truth from facts and responsibility, bravely admit the inadequacy and actively to correct, regardless of their own development or public aspirations, are responsible. Has the shortcoming and the insufficiency is not fearful, as long as can positively face and corrects, the terrible is dies does not admit the mistake, the error only then will wipe more black. The eyes of the masses are discerning, the temporary smoke cannot blind the minds of the masses, the minds of the masses are broad, and the people who are positive in correcting the mistakes are praised and supported. From the overall situation of the healthy development of economy and society, the expedient of "deleting posts" is not advisable. Only to face the various posts and information, and actively respond to public questioning and appeals, mistakes, Wuzegamin, and constantly improve their own quality is the fundamental policy.

(Text/Ling)