360 Hand cool send back to mobile phone market

Absrtact: Yesterday, 360 company announced to reach a strategic partnership with cool company. 360 invested 409.05 million dollars with cool to set up a joint venture, and accounted for 45% of the shares. It is reported that its joint venture will focus on mobile smart devices, will use the cool in smartphone design yesterday, 360 companies announced a strategic partnership with cool company. 360 invested 409.05 million dollars with cool to set up a joint venture, and accounted for 45% of the shares.

It is reported that its joint venture will focus on mobile smart devices, leveraging its rich experience in smartphone design, manufacturing, supply chain management and after-sales service, as well as patent advantages, combining 360 in mobile application development and online marketing capabilities to make the "great God" the leading Internet smartphone brand.

360 after partnering with Cool, it will provide mobile-phone services including mobile security, mobile App Store and mobile search.

Analysts believe that 360 of the cool pie mainly based on the following three considerations: First, Cool faction is currently the third largest mobile phone companies, the annual sales of mobile phones are expected to exceed 10 million units, in the supply chain, channels, after the sale and so on to occupy the advantage.

Second, the Millet mobile phone big, immediately encounter patent problems. But the cool faction has more reserves in the patent aspect, especially in the 4G domain, has the big advantage.

Third, cool faction in the 4G mobile phone market occupies a certain advantage, which is consistent with the style of Zhou.