360 How long will a safe route last?

Two times on sale, 360 safe Route once again scheduled for February still attracted the house applause, the first day the number of bookings more than 800,000. Although the 360 secure routing hardware has not changed, the software is richer and more stable, and it is worth noting that this time it is still at a loss. All said to Buy to buy the essence of selling, exactly 360 of the gourd in the sale of what medicine? Other businesses are looking for ways to make a profit, while 360 of safe routes are selling at a loss over and over again. How can companies afford to sell at a loss? From free to loss read the 360 business philosophy of the old week "The value of the hardware itself will fall, and the value of the supporting software services will continue to rise, and 360 is to generate revenue through software value-added services." "Think of the year, 360 anti-virus software first proposed free, to now 360 product penetration rate reached 94.6%, and the use of 360 mobile phone defender of the total number of smartphone users have reached 467 million, the market penetration rate of nearly 70%." 360 The successful conversion of these users to commercial value, not only to bring users free, easy to use products, but also paved the way for their own U.S. listing. So, with the previous free turn profit experience, 360 safe route loss sales turn profit is also around the corner. Only at this stage, 360 urgent need to expand the home network entrance, so that the benefits of consumers, both sides to achieve, a mutually beneficial situation is to the benign cycle of development. However, other router enterprises can not watch, sit still, because 360 at this stage is not a safe route for profit purposes, but this is the lifeblood of other router enterprises. 360 with unprofitable safety routes and competing products to contend, the competition has not yet begun, competing products have been disarmed surrender. However, there are some routers are still in the fight, but to deal with the 360 security route is also a dilemma, rely on the hardware to create a profit of the router enterprise, if and 360 hardware, must be badly beaten, after all, 200-dollar cost of 360 safe road to sell at a loss, the business as thirst, But if not, market share will gradually be 360 eroded, like the straw behind the camel, one after another, until the last one crushed the camel. So no matter how long the battle is delayed, the end is set. Deep pockets of 360 can also lose how long someone to 360 counted a ledger, the first 10,000 safe routes, the cost of 200 yuan, only to sell 99 yuan, a minimum of 100 yuan, 10,000 Taiwan is the loss of millions of dollars. And according to Qihoo 360 as of March 31, the first quarter of the 2014 fiscal year, without audit earnings. The report showed that Qihoo 360 's first-quarter revenue was $265.1 million, a 141.3% increase from 109.9 million dollars in the same period last year, and a net profit of 49.1 million dollars, up 5.6 million from the same period last year. With a 49.1 million dollar equivalent of more than 300 million, each of the millions of dollars sold will be affordable for 360 secure routes. In 2014, however, China's market size was about 5000-600 units, if each loss hundred yuan affirmation is not realistic, but can foresee this two times loss will inevitably have the suspicion of earning a yell, but next time, I am afraid that 360 would be less likely to operate at a loss. So, seize the opportunity to buy a 360 safe route while losing money, buy is equal to earn, later do not lose money to buy certainly not now affordable.