360 laps ended in failure

Build a website, do promotion, all need money! What if the money burns? Then we have to shut it down. Once hit SNS Web site 360 laps, because of the lack of capital chain, had to announce the impending closure of the news, at the same time on the homepage of the website, to remind users to quickly export personal data.

As an early batch of SNS Web site, 360 laps since the establishment of June 2007, a total of investors from the hands of 3 times to obtain financing. 3 million dollars, 5 million dollars and 25 million dollars respectively. However, the investment side is run out of money, but 360 laps in the domestic SNS category of the impact of the site is still negligible.

And the domestic many SNS kind of website's income source roughly similar, 360 circle's income mainly comes from 3 parts, including the brand advertisement, the fictitious goods and the game advertisement and so on, however, because of the long-term living expenses, after August 2008 360 circles last time obtains 25 million dollars from the investor hand to finance, A massive layoff began in the 360 laps of 2009, and until the end of June this year, the company's staff was running out of business and had to shut down.

In fact, looking at the current domestic SNS website, ventured to stand out and say that they live very good few, even if everyone nets, happy net these well-known SNS website in the profit level still stretched, let alone other small SNS website.

No wonder, build a website, want Money! Do promotion, or want money! For a SNS website, perhaps get a huge amount of investment at the start is not alone, but, as investors, will not watch their daily only burn money, and see no profit prospects.

In the final analysis, or SNS website did not find a relatively suitable profit model, although do SNS website people all know, as long as the user can stick on SNS website, they have the capital to look for the Advertiser to want money, but, this stick the premise of the user absolutely can be a large number even more than 90% SNS website shut out.

Not only that, SNS Web site threshold for further improvement for small sites is obviously also blow, next, SNS site in addition to apply for the new network games operating activities of the Internet cultural operating units in addition to comply with the relevant provisions, but also should have more than 10 million yuan registered capital.

It can be said, has been a lot of popularity of the SNS site is now facing the situation has been quite embarrassing, or continue to burn money as much as possible to stick more users, or retire early, and from the current situation, most SNS site only choice only the latter.

Of course, we are also pleased to see, including happy net domestic leading SNS website, is trying to explore their profit model, such as implantable ads, simply put, is to integrate the content of the ads into the game, strengthen the brand awareness, in order to win the user's identity and goodwill.

However, the current SNS Web site is not widely embedded advertising coverage, after all, this form of advertising temporarily does not quantify the sales and statistical methods, the effectiveness of the evaluation has no specific measures, compared to the traditional form of advertising, implantable difficult to let SNS website to advertisers have a good account. This, of course, involves another aspect of implantable advertising. Cai