360 Trapped in a cool love triangle, who is the red leader true

Editor's note: Today's headline position is undoubtedly occupied by 360, a succession of investment and cool rumors, and 360 ambiguous attitude to make the event confusing, 360 in the end investment who, is a plus? Cool pie? or both? The Lei Feng Network also learned from an insider, 360 and a plus really in close interaction and discuss cooperation matters, and then suddenly inserted cool pie and make everything interesting.

Sina Technology December 15 Afternoon news: Sina technology from the investment sector to learn that Qihoo 360 has decided to spend a huge sum of more than 5 billion yuan to buy a large company in Shenzhen, but the above-mentioned people refused to disclose the specific name of the acquired manufacturer.

I began to sneer at the news. What time, also buy smart phone manufacturers, double 11 in the past one months, double 12 also passed, the end of the clearance time and not to, this time shopping is not affordable. Moreover, the investment of this thing pay attention to Shing, not dozen discount, on the quick income shopping cart, and then panic payment, and then hid in a corner of no one, secretly happy for a period of time. Buying doesn't mean earning.

Next, all kinds of signs combined to slap me, one after the other.

1, Qihoo 360 The latest disclosure of Q3 financial data shows that its carrying more than 1.6 billion U.S. dollars in cash reserves (money on the wayward, self-willed buy and buy).

2, Zhou micro-blog content, nearly half a year with a plus, the Charm clan, ZTE and other mobile phone manufacturers have more interaction, earlier also reported that the Tiger 360 should seriously consider investing in the same Shenzhen mobile phone manufacturers Cool pie (this is already planned well)

3, according to insiders said, Zhou in the last six months frequent travel to Shenzhen, the official saying is to inspect the production base of 360 children watch The Guardian (sound is concerned subterfuge in the primary stage of the ingenious, the Chinese people like such a bridge segment. Therefore, Mr. Zhou certainly is not the inspection bothersome child guardian bracelet production, certainly is the negotiation went. Brain repair completed, acquisition completed).

4,360 Love smartphones have history. 2012, 360 together with a number of manufacturers launched "360 Special for the Machine", 360 software, manufacturers out of mobile phones, but unfulfilled (don't forget history, forget history is tantamount to betrayal).

5, there are two clues to the coffin's verdict: One, December 13, Mr. Zhou sent a micro-blog, "I am ready to move to the south, the quality of life is too bad, what a good chef to recommend a bar, life anything can be so-so, clothes and cars are casual, but eat to be serious." I can't stand it anymore. "Two, 360 mobile phone assistant December 15 Weibo:" AK47, are you okay? "AK47 phone two years ago, do you still have it? Do not forget beginner, Thanksgiving life, thank you at that time the most sincere trust and support, 2015, we are planning how to thank the first batch of users, or for your free exchange for a high-quality, unique smartphone? What brand? Oh, you know ... New Year, new dream begins. Forward this micro-blog, send 3 accurate positioning of the @360 child defender (if Lenovo strong enough, the idea is open enough, these two micro-blog is Mr. Zhou do not forget beginner, such as mountain evidence AH).

6, the most important thing is that this does not seem groundless, a plus Mr. Liu and Mr. Zhou have been hooking up, in the Internet circle hit "Ice Bucket Challenge" event, a mobile phone Liu named Zhou, Luo and Huawei Liujiang three people ("Water margin" and other novels are written in this, " I and So-and-so old, said he came down ", and then Xiao to move with the feeling, finally happy, Song Jiang Smile, Liangshanpo added a chair."

All sorts of things, add together as if there is really such a thing.

360 have enough money (according to some people's logic, there is so much money, must spend out, otherwise it is not money, Mr. Zhou such a smart person, certainly will not let the money stop on the book, Let it depreciate, in short, must be spent, no matter where the flowers. A plus performance is so good, there are Internet properties, one software, one side of the hardware, from the height of the strategy, the two are a perfect match. There are these details, historical reasons and so on. a certainty.

Unfortunately, after serious, these reasons are all specious.

First, from a genetic point of view. 360 No hardware gene. He gongchenglvede the software, but fell over the hardware. Routing failed, 360-chi key business and fast button company Unified operation, child defender hand ring only small-scale trial, no large-scale listing. For the first 360 child guardian sales, the only information available is the starting 500. 360 never announced sales. Child defender 2 seems to have found a feeling, Baidu "360 child defender 2 Sales", can find two news: 1, September 25, 360 child guards 2 Beijing East starting, the day 36000 all sold out; 2, there is also a number 200,000. 360 seems to have found a feeling on the hardware. But child guards and smartphones are not at all a level of things, playing around with child guards may not be able to play the smart phone. Compared to smartphones, child guards ' technical content is still stuck in kindergarten classes.

As for the rich, so willful, so buy and buy. This is not justified, can buy things may not be much, but for mergers and acquisitions, Ningquewulan is to follow the principle. If there is no big attempt or necessity, it will certainly not run into a field of flames of wars, or pay a high price to enter this field. Relative to 360来 said, 5 billion soft sister currency is decidedly not a penny.

On the 2nd, why the 360 to the traditional manufacturers of the eye, I think that 360 of the growth encountered bottlenecks, especially distribution market, growth is not in line with expectations. Baidu and Goose factory strong stronger, flow into a lunatic, 360 although there are browsers, antivirus, search and so on, but not enough than the two giants, he needs a breakthrough. At present, the more effective breach is pre-installed (a considerable number of users will not install the app after the phone and no longer delete app), so, 360 need traditional handset manufacturers, need to maintain good relationship with them.

Always run to Shenzhen, perhaps really is concerned about child defender 2. The above mentioned child defender 2 Sales, Mr. Zhou certainly did not less effort. This market is not only 3,601, but 360 Deus, in addition to price reasons, product factors can not be ignored.

4563 points can be put together. Is nothing but Mr. Zhou Bufen failed, thinking of falling from the place to stand up, and then into the lake. Just, now the lake is no longer the river of that year (like 20 years later, Daming Lake Summer Rain lotus is no longer the summer rain lotus, but Rong mother). Market inflection point has come, mobile phone manufacturers do not go abroad there will be no tomorrow. But Millet India hit the wall shows that there is no patent alongside the body, the days will not be better, just a plus the main business in foreign countries, the patent risk is greater. Although in foreign countries to make a huge name, return to the domestic prosperous many, but, domestic has not much space to later, the market dividend has disappeared. It's hard to kill Millet and Huawei.

There is one more thing to consider: Mr. Zhou is a very clever man, and wise men have more ways to do more than to burn their bridges. 360 did not have the time to make a mobile phone, and today will not burn their bridges to do mobile phones.

Why the news? The hole does not come to the wind.

Indeed, there is no reason not to be groundless. I think there are two reasons, one is a self-promotion, the goal is to raise the price, he may be introducing new investors, need a good valuation, another is 360 investment, for a plus 360 products to pave the way. The reason for this news is that Mr. Zhou once again attracts attention. 360 The company's recent period of existence is not very strong. The share price has fallen from about 75 dollars on November 26. To 60 dollars around, although there are shocks, but there is no strong uplift. 360 Need a strong heart needle. Only, "two turkeys together cannot become the eagle". The strong heart needle is only the strong heart needle, does not help 360 fundamentally solves the problem.