March 7 News, Shanghai 37 play President Li Yifei announced that 37 play to 2.1 million U.S. dollars to win 37.com domain name, and officially renamed 37 games to speed up overseas market expansion.
Li Yifei said that the current page tour export situation is very good, game companies to go overseas is also the only way to development. He revealed that 37 games in the domestic and overseas market mobile game layout will be launched together, the choice of 37.com domain name is also to facilitate the global player to remember the 37 game brand.
37 games since 2012 to enter the overseas market, the current number of products operating overseas has exceeded the scope of the main business coverage of Hong Kong, Macao, Southeast Asia, Japan and South Korea and North America.
Prior to that, Shun Rong shares to 1.925 billion yuan to buy 37 play 60% stake, of which Li Yifei 896 million yuan to sell 28% shares. 37 Play 2013 net profit forecast is no less than 220 million yuan.