3D portrait printing costs too much "applause"

He Tianxian

Recently, http://www.aliyun.com/zixun/aggregation/10949.html ">3d Print portrait customization company products like the 60 million first round of financing, so that 3D portrait printing industry again aroused concern."

Although 3D portrait printing This new thing caused a lot of consumer interest, but because of its high prices scare back a lot of eager consumers, still in the plight of "applause difficult to draw". In the image of founder Ji Xiaoyi, to make 3D print in China Landing, access to a broader market, reducing costs is the industry's first need to break through the difficulties.

3D Printing as a new technology, currently more used in the field of industrial manufacturing. As some enterprises began to use the print to 3D portrait printing, 3D printing in the field of mass consumption to open up a broad market. Ji Xiaoyi told reporters, through 3D print portrait, not only for individuals to retain 3D portrait, but also to intervene in the field of film and television derivatives, print out film characters, star 3D portrait.

As for entering 3D portrait printing, Ji Xiaoyi said: "At the beginning of my decision to do 3D, the development of this technology and finished products have two directions: one is to use 3D scanning technology to save the 3D image data of ordinary people, or even accumulate a huge Living large database ', because it is more comprehensive, complete and more widely used than the plane reservation data. The other is to walk the ' star Pavilion ' route, that is, by 3D the image of the world's star celebrities are fully presented, not only to allow more people to meet the desire of close contact, but also as a film or even the development of animation Derivatives Foundation, and this part will expand a greater market space. ”

The State policy of support for 3D printing is increasingly obvious. At the beginning of this year, the Beijing Science and Technology Commission issued the "Promotion of Beijing increased material manufacturing (3D printing) of scientific and technological innovation and industrial cultivation of the work of opinion", to 2017, Beijing's main development goals, in addition to the professional innovation in the application of more efforts to promote the Beijing 3D printing technology in At the same time will also build a 3~4 enterprise as the main body, research and development with the collaborative innovation of 3D Printing Technology Innovation Institute or application service platform. And take the leading enterprise as the core to build the related printing industrial park, in order to cultivate the future economic growth point.

Although many people are optimistic about the 3D portrait printing, there are policy support, however, to make 3D printing as a mass consumer goods there are many difficulties to overcome.

Ji Xiaoyi told reporters that the biggest difficulty is the cost, because the current 3D printing equipment and printing materials are imported from the United States, the machine one-time purchase cost of a higher number, and the cost of printing supplies is too high to make 3D portrait printing in the market large-scale promotion. It is understood that 3D portrait printing supplies made up of three parts, powder accounted for 70% consumable costs, glue accounted for 20% consumable costs, as well as color ink accounted for the cost of supplies 10%. Ink, glue, powder These seemingly very simple printing supplies, but baffled many domestic research institutions. Ji Xiaoyi told reporters that he looked for a lot of scientific research institutions in China, and ultimately can not crack the production process of these supplies.

The reason to actively seek domestic production supplies, because these imported printing supplies cost too high. Ji Xiaoyi example, the current print a twenty or thirty cm tall portrait, the cost of nearly 3,000 yuan, if these supplies can be localized success, the cost can be reduced to six hundred or seven hundred yuan, so that the printing of a twenty or thirty cm high 3D portrait market price can be controlled around 1000 yuan, Ji Xiaoyi that This is a price that can be accepted by the market and suitable for large-scale promotion. For the domestic production of consumables, Ji Xiaoyi is very confident: "In with the mainland to seek cooperation with some scientific research institutions, is currently working with a number of scientific research institutions in Taiwan, the smooth words, is expected to achieve the end of domestic supplies." ”

In fact, 3D portrait printing is still in the market incubation period, the domestic involved in 3D printing some listed companies in the 3D printing plate business is still at a loss. Ji Xiaoyi believes that with the gradual expansion of the 3D platform, as well as the development of online 3D data app application, the O2O model and terminal channel further deepen the expansion of this industry will have a significant future growth.