4 months, how to make a website from obscurity, into the possession of 25 million PV it?

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In four months, how to make a website from obscurity, to have 25 million of page traffic?

Mobio Insider to achieve this "Arabian Nights", and the trick is to work with celebrities! Mobio A lot of celebrities, including Kardashian, soccer star Ronaldo, model/actress Pamela, and so on. "70% to 80% of the traffic on social media is driven by celebrities, and a year ago we began to focus on social media and found a huge opportunity," said Mark Binns, chief executive of the company. ”

In the area of social media, Binns found two things.

Celebrities not only bring in traffic, if you can pay them a certain amount of money, they will also help the brand to do some promotional work, the effect is very good. Twitter,facebook, and Instagram, provide a platform for celebrities who can interact with their fans and nurture a group of users for the brand. But these social-networking firms are finding that celebrities are taking advantage of their platforms and are starting to "crack down". Even worse, from a Binns perspective, platforms like Facebook are not even allowed to let social stars or brands reach all of their users, and in fact, both celebrities and brand-makers have accumulated their fans. "Celebrities are being dumped by social-networking companies," Binns said.

So he's ready to start building a platform that will not only help celebrities interact with their fans, but also get paid if celebrities are involved. In other words, it is a social media platform driven by celebrity celebrities, and the platform treats all other social platforms as its own marketing channel. For example, if a celebrity posted a post on Mobio, his or her associated Twitter or Facebook account would also generate a link to the content. On the Mobio social network, fans can look for something special, or "upvote (like a known endorsement)," the most popular requirement. Mobio uses these features to help celebrity celebrities understand what their fans really want.

But we know that at first Mobio is not well-known, then how does it relate to "a big wave" celebrity star? According to Binns revealed that the implementation of the work is actually not difficult, accept his invitation to the top 50 celebrities did not spend too much time, they only played 100 to 150 phone call on the deal.

"It's really simple, actually, before the platform was developed, we started to get in touch with celebrities," Binns said, "and there's a lot of information on the IMDB database that you can get in touch with the celebrities you're interested in, and even their broker information." You can find out who their manager is and who their managers are and then call directly over. We told them very directly, ' We want to attract celebrities to be partners, earn 55 points, and try ', most celebrities agree. ”

Mobio's strategy is clear: focus on the star effect, which allows them to grow rapidly. In the four-month period, Mobio's independent visit reached 5 million, with the number of people attracting 600,000 fans and the company's Web site reaching 25 million page access. Of course, the effect is not really so good, all of it will take time to verify that if Mobio can transform this rapid growth into profitability and long-term operational capacity, then the result will be good. 5 million of the independent traffic eventually translates into 200,000 registered users on the Mobio social network, but it is worth mentioning that some celebrities do not regularly update their Mobio accounts.

In fact, Kardashian's last posting was two months ago, and it's a very simple phrase, "love you." A poor fan kept leaving her a message saying, "Please pay attention to me." ”。 Compete, which measured Mobio's traffic, found a surge in mobio traffic at the start of the year, but now a slight drop.

However, Binns's vision is longer, he doesn't want to let celebrities make money on his own platform, he wants to make money for everyone on the platform. "Our platform will get paid for every person who uses social media," Binns said.

Mobio recently launched the "Influencer" project, and also released the "Get Paid" landing page, where users can log on through their own Twitter account, and then Mobio analyze the account's activities, fans, and participation. If you pass the Mobio audit, then they will set up a Mobio account for you, and then you will be able to enjoy the same 55 pattern as the celebrity star. The Mobio company is expected to fully open the project in the three quarter of this year. Binns said, "If we want to achieve, then 7 billion people on Earth can come to our platform and use social media to make money." ”

Mobio Insider is a start-up company, located in Vancouver, currently employs 11 people, the company's investment side is LX ventures.

(via VB translation/fast carp)