4 sites that are easily searched for penalties are over optimized

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Many webmaster in the website optimization process, often a lot of time will be anxious, hope that the keywords from the site in the short term to get a good ranking, so that the excessive optimization, and finally by the search engine, the result of the results of the keyword ranking backward, the site was searched down the right, heavy pages are cleared, the site was K. No matter what kind of results, will not be the webmaster wanted. So what kind of behavior is called optimization over, and how can we avoid these situations? Let's talk about the factors that have been optimized over the site.

First: The site title tags piled too many keywords caused the site to optimize the excessive

Site Title tag is the title of the site. Here are a lot of webmaster friends are most likely to optimize the excessive place, in order to row up the site's keyword rankings, and get as much as possible keyword flow, in the title of the site a large number of keywords, the bar should not put all the relevant keywords all put up. However, the Web page can be loaded with a limited number of keywords, not to say that the more keywords placed is the better, under normal circumstances, the site's homepage search weights are the highest, you can place 4~5 related types of keywords, but not more than 7. The inner page can be placed on the key words are 1~3, not more than 4. If the number of keyword placement exceeds the reasonable limit, it is very easy to be judged by search engines as a malicious accumulation of keywords.

Second: the page keyword density too high to cause the site optimization over

Site page keyword density is one of the factors affecting the ranking of keywords, has been the webmaster attention, however, the site's keyword density of the page must also be controlled within a reasonable range. The reasonable scope of the general SEO tools are given are 2%~8%, of course, this data is only for reference. On the other hand, the occurrence of the keyword also should shun its natural, within the normal grammatical range, can not be purely to promote the corresponding keyword density, and artificial meaningless at the top of the site or the bottom of a large number of keywords inserted. This behavior not only makes the search engine very disgusted. It will also affect the user experience of the website to a great extent.

Third: The wrong use of cable connection caused the site to optimize the excessive

The value of chain connection I want to believe that the webmaster know, you can pass the relevant keyword weight. But what was the original purpose of the anchor chain? Personally, the original role of the site anchor text link should be to explain the noun, for example: When reading an article, a noun or a concept is not very understand its meaning, here add an anchor text link, read point anchor text link into another page, You can learn the exact meaning of this. As we read, some of the more out-of-the-way words in the book are usually marked with a "①", which is then explained at the bottom of the article.

But now many webmaster in the Add anchor text link, it is estimated that little will be taken into account in this regard, in order to blindly pursue the ranking of keywords, a large number of meaningless links to increase the chain text. If such a situation occurs too much, it will also be punished by the search engine, resulting in the site by K. Wrong behavior such as: 1, always use a single keyword to do the site homepage link. 2, with the content of the article does not match, or no relevant meaning of the key words to do the link.

Four: The external link Chaos construction causes the website to optimize excessively

This should be the webmaster most likely to make mistakes, many sites by the search engine punishment is because of this reason. As the saying goes, "content is king, outside chain is Emperor". So many webmaster on the outside of the chain construction hard, although the site outside the chain is a very important site optimization link, and then if the chain of improper operation, is very easy to be search engine to find out, and punish K station. In the website outside the chain construction common excessive optimization has the following several aspects.

1, Anchor text link add error, the site outside the chain anchor text must follow the relevant principles. The most common method of error manipulation is in the article when the same keyword appears many times, all add Anchor link, and are linked to the same URL. The right thing to do is to add an anchor text link to the first occurrence of the keyword, and to do the anchor text link, please refer to the third optimization factor above (using the anchor text incorrectly).

2, the website outside the chain construction should have the law, the gradual progress, must not soar sharply to reduce. Today time is more sufficient mood and good, send a dozens of outside chain, the next few days time is very tight, regardless. The site's outside the chain of construction and the post update the truth is the same, both need to maintain a certain regularity, a certain number of days to maintain.

3, the source of the chain of diversification, and ensure quality. Can not blindly pursue the number of chain, but neglected the quality of the chain. When a site outside the chain too much focus on a few sites, it will also make the search engine feel disgusted.

Website optimization process, many times are ningquewulan, would rather not do enough, do not too much. Do not enough later to continue to refuel can do better, if the optimization of excessive by the search engine punishment, the end is not worth it, foolish lost the watermelon. This article by the Non-mainstream Head of the Network (http://www.ye766.com/) original, starting A5 webmaster Network, Welcome to reprint, reprint please indicate the source.