4399 Secret History of Success

Recently, we are very much concerned about the small dispute between the 4399 and the former staff, technical cow @ caoz.

@ Caoz wrote in the know about a 4399 success secret history, people feel very interesting. 4399 is almost synonymous with web games, it is profitable, I heard that may also be listed. 4399 was initially started by Li Xingping, a well-known grassroots webmaster in China. He successfully founded hao123, ip138 and qq163. In 2005 when the page tour did not rise, Cai invested 4399 chairman of the board of directors, responsible for the operation and management of the company, Li Xingping is focused on product development.

In recent years, one of the biggest outlets in the Chinese market is the wave of consumer upgrades. Games are the biggest profit-takers in this wave of consumer upgrades.

4399 several "get rid of the world" Cheats:

1, the first is the user experience. Cao Zheng: some very lucrative but very serious game, on the 4399 home page, traffic is very small, Li Xingping will be ordered to win; and some limited ability to make money in the game, but broad audience, retention rate, but can be long-term in the 4399 Put in a good location, and gradually optimize and perfect.

2, got pain points in the world. User experience is operational detail, and traditional Chinese companies are too rough in this regard. "No card, not slow, continuous" is the user's first pain point, Li Xingping's website access speed and stability, has always been the leader in the competition. 4399 PK with 7k7k, is a classic case, the last 4399 win over, is the details of the user experience Kung Fu.

3, the name is very important. How to make white users can remember your name, and produce recognition, in fact, is a hard work. Such as Master Kong, such as MB (Metersbonwe).

Reeling is actually not easy

1, should be born

Li Xingping grasp the needs of grassroots users, is very accurate, 10 years ago, it can be said that Li Xingping is invincible. The game site this thing, resulting from two backgrounds, the first is the gradual maturation of flash technology; the second is the gradual popularization of broadband networks, 56k cat dial-up Internet era, to play small games is definitely a luxury thing; so small game It is impossible for websites to appear too early or too late (after the competition, the cost of competing for the market will be much higher). The games website that appeared in 2004, I personally think, is an era just emerging needs; of course, there are people of the same generation of products.

2, easy to remember brand

The rise of China's digital domain began with Ding Lei's registration of 163, but he did not know whether he intended or not. Digital domain names were the easiest and most accessible to Chinese grassroots Internet users. I started to access the Internet in 1996, Companies working, and so understand this problem, many years later. Children enter the domain name, or to search the site, enter the number is the most difficult, even the keyboard layout do not need to understand can be easily done, at this point, many competitors lag behind.

3, operation and maintenance !!!!

Many people know that Li Xingping is stronger than product analysis and judgment, but do not know how high the quality requirements of operation and maintenance are. Later listed on the Shanghai Tao rice has six mantra, "no card, not slow, continuous," is actually a picture of the competitiveness of the industry; from hao123 to 4399, Li Xingping's website access speed and stability, has always been among competitors Leading, this, unwittingly, opened the competitive edge, but few people aware of this.

4, entrance

hao123 do not explain.

5, the user is supreme

Li Xingping trader's website, from hao123 to 4399, has a completely different philosophy and competitors, that is, very much respect for the user's choice, such as hao123 the rise of those years, very few affiliates (and 265 a lot) , 4399 What I know is that some very profitable but very heavy games are placed on 4399 homepage with very few hits and Li Xingping will be ordered to win. Some games with limited earning power, but with a large crowd and high retention rate, But can be placed in the 4399 long-term good location, and gradually optimize and perfect, which is why the arrogance of the developers of the three arcade when the first 4399 platform up; this is similar to life and death blocking such a game can rise from the 4399 platform.

6, the competitor's accidental exit

In fact, the earliest there is a cattle, called Guo Haibin, when the http://xiaoyouxi.com was quite close and 4399, but he actually sold at a very low price to a foreign game platform, and then, and other foreign companies, In China, the website began to turn tall and style, and then, there is no then.

7, Jedi counterattack

Few people know 09-10 years, 4399 was chased by 7k7k quite uncomfortable, was in the field of game information and children's games were all the go-ahead, 7k7k boss already considered go-ahead 4399 just around the corner, but eventually suppressed by the 4399 counterattack.

See 4399 Purcell number, 7k7k Purcell index curve of these years, 4399 Locke Kingdom, 7k7k Locke Kingdom index curve of these years. I can pick a lot of such keywords.

The problem here is that the 7k7k has Baidu products, but also has the weakness of Baidu, heavy products, light operations; so when the 7k7k new products come out, it suddenly opened the situation, 4399 was some passive, not with , But was immediately thrown off; but 4399 similar products on the line, (yes, the total was 7k7k boss said plagiarism), the operation of the gap is manifested, Li Xingping operational details of the investigation is very strict, and 7k7k significantly In this regard did not devote enough attention, the result in a little bit of detail pk, gradually defeated.

Of course, there is a bonus item hidden here, that is, the index of 4399 main brand has always maintained the lead, so when the relevant product index reaches a certain value, it will instantaneously speed up when entering 4399 Baidu search recommended keywords, so as to surpass 7k7k.

At that time, many partners, such as Shanghai Taomi, Guangzhou Baida, have witnessed this journey beyond.

8, page layout

Ahai 08 layout page tour, coupled with the advantages of 4399 platform and the rise of the Bouncing Church, 4399 at the end of 2008, early 2009 had a good income capacity, and then 4399 is the first active layout game development team operating platform , And a direct support for the rise of forgame, in this regard, 4399 in quite a while did lead the layout and layout of the Chinese web games. Tencent vigorously involved (Zhesi cheating ah, but he ah play), 360 hair power (ah, it is that Guo Haibin, or very powerful), the rise of 37wan, page into the pattern of war among the heroes.

9, listing plans

Forget it, this will not write.

Other, no other, not too dare to write before, so that 7k7k people know so much bad, now, it does not matter. (Text / Caoz Cao Zheng)