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Now the personal webmaster rely on Google AdSense ads, income is significantly less than the past two years, so many owners have turned to do the English station in order to obtain high income, for new friends, do the English station is not as simple as imagined in the brain, It is not simple to translate Chinese words with Yahoo translation or Goole translation tools, you need to face a lot of Chinese to do foreign stations, the most important thing is the language of the problem, suggest you do a good job after the station to find a foreign friend to see the next step.
Many friends have said that the biggest problem is to do the English station domain name and space issues, this is one-sided, the real problem is the value of the English station, in foreign countries, only valuable sites they will be browsed, in their eyes, access time is money. In this way, the biggest problem will come out, how to get more foreign friends to visit. This is what we Chinese say the flow problem, someone said to do the English station with Chinese traffic, I tell you, this can be done, but your advertising fee will not have a significant increase, only foreign IP clicks after the advertising fee will be high. Now, I will share my experience and hope that we can get some benefit from it.
First: domain name, space choice.
This is the last point, is also the most important point of this article, many friends do not say also know, do English stations best use International domain name COM, net, org, as for the use of which it is not important, but at this time you should completely discard Hanyu Pinyin, foreigners do not understand the meaning of Wangluo, Because they only know receptacle, in foreign don't think 518518.com (I want to send) is a good domain name, another point, do not care about the length of domain name, the meaning of domain name more important, see Webmaster-talk? Have you seen Website-hit-counters? The domain name conforms to the development direction of the website. Space, preferably with foreign space, in the speed of access is guaranteed. By the way, if you want to know your station foreign visit speed, recommend a tool Www.websiteoptimization.com/services/analyze (specific method: Click to open the following URL, enter your website return, all your site information is displayed, and can find your site in Europe and the United States in many countries of the Web, FTP, content and so much information.
Second: The English station must have the accurate construction strategy.
The design and production of English stations must conform to the style of foreigners, cultural habits and ways of using the Internet to search for information, and follow their psychology to make them. For example, to do a forum, in the selection process, do not feel the domestic popular discuz! (www.discuz.net), Phpwind (Www.phpwind.net), on the use of them, you should use phpBB, such as foreign popular source; Because the main purpose of the English station is to Google AdSense, so the general will use the third party statistics , at this time we are more accustomed to using domestic statistics, including I want to statistics (www.51.la), compare to see statistics (www.pkpki.com), webmaster statistics (www.cnzz.com), but you have not thought, a pure foreign English station, he knew I want what is it? , remember, use Hitslog (www.HitsLog.com) and so on, casually choose a good, not much relationship.
Third: The website must be in the (foreign popular) search engine can be found by foreigners.
If you stand in the Google,yahoo,msn search, that is how terrible a thing, their own pay and investment so, you have to optimize, because the search engine optimization for US Chinese: The site's Chinese optimization is very difficult, not to mention the English optimization. I will introduce a stupid method, although stupid but very use, to the major search engines to find is the end of the COM domain name to submit, (of course, if you are more proficient in English, by the way to find the UK's Google and Yahoo address and the United Kingdom used to submit the search engines, etc., Another search engine for other countries to submit, and then chat more with MSN, make some foreign friends, recommend to them your site, let them help you publicity, but the premise is that your site can not be too rubbish, here garbage is not referring to collecting station. Often look at foreign forums, and then leave their own site, to digg a number of soft text, such as similar methods and a lot, here will not be explained.
Four: English creative design and art.
Everyone has their own aesthetic standards, can be suitable for the Chinese web site art is not necessarily suitable for Americans, Britons or Australians, not to mention the Americans, British or Australian people, although all speak English, aesthetic standards are different. You have to look at foreign websites and follow their design style to meet most people to visit your site, although it is difficult to do, you know, once you succeed, the return will be extraordinary.
Five: have the ability to manage their English station.
This refers to the constant updating of foreign stations, the most inconvenient is the management of the site, because of language barriers, we often do not know how to manage, this will you learn English more, at least to understand the site, the network commonly used some words, have to do the English station is going to start to study the friends now. When adding articles, do not rely on online English translation tools, because the current search engine has been able to determine the grammatical errors of the article.
Sixth: Always pay attention to Google AdSense changes.
Don't forget, you are the main purpose of the station or for AdSense, so always pay attention to the changes in Google Policy, no harm to you. With Google policy as the guide, always improve the English language station to get higher income.
Some of the resources in this article come from http://www.enet.com.cn/